Go all in, go hard, no regrets. Rinse and repeat. It’s kind of been a motto of the band Lit for a very long time. It doesn’t always end well but it sure keeps it interesting and is the theme behind the band’s latest single, “Do It Again”, off their long-awaited seventh studio album, ‘Tastes Like Gold’ due 17 June 2022 Via Round Hill Records.
Of the track, the band explains, “it’s about a dysfunctional relationship that you just can’t seem to say no to, because you like to see how crazy things might get. Could be a person, could be a substance, either way you kind of look forward to watching the wheels fly off the cart.”
Lead guitarist Jeremy Popoff says, “We wanted to get back to the old school Lit sound with a modern day approach to the production. It took a minute to get our heads in the right place, especially with all of the craziness going on in the world. We started writing and making demos with Carlo Colasacco and YOUTHYEAR and we knew we had tapped into the vibe we were looking for. ‘Tastes Like Gold’ is the album we wanted to make.” ‘Tastes Like Gold’, produced by Carlo Colasacco, YOUTHYEAR & Lit features No Doubt’s Adrian Young, Butch Walker and American Authors.
“Do It Again” follows Lit’s current radio single, “Mouth Shut”. Whether you posted something that didn’t go over well, or you accidentally sent a text to the wrong person, we all have had foot in mouth disease at some point. Sometimes you wish you would have just kept it to yourself is the impetus for “Mouth Shut”. The band also recently released the autobiographical “Kicked Off The Plane” following “Yeah Yeah Yeah”, which was the first single from ‘Tastes Like Gold’.
MORE ABOUT LIT
Lit is considered one of the preeminent bands to have come out of the post-grunge era of the late 90’s and helped define an entire generation of SoCal power punk with hard-charging hits like “My Own Worst Enemy”, “Miserable”, “Zip-Lock”, and “Lipstick & Bruises“. The band has released 6 worldwide studio albums, including their RIAA Certified Platinum ‘A Place in the Sun’, and will be releasing their 7th in June 2022.
Their double platinum mega-hit “My Own Worst Enemy” is one of the most broadcasted, covered, karaoke’d, recognisable rock hits of the last 20 years and won them a Billboard Music Award for Modern Rock Song of the Year. Their unforgettable video for “Miserable” featuring Pamela Anderson was one of the top 10 most played songs of 2000. “The common thread that never changes with Lit is that you can tell the Popoff brothers are in the mix,” Jeremy says with pride. “I’m still playing a Fender Telecaster or a Gibson Les Paul down to my knees, through a Marshall amp with an overdrive stomp box pedal, and Ajay still sounds like Ajay.”
Lit’s new music promises to deliver the catchy sing-able Lit rockers they have become known for, all while evolving with their lifelong fans. “We’ve taken everyone on a hell of a ride,” says Ajay. “Our fans have allowed us to follow whatever path we’ve chosen. Now, we really want them to feel like we delivered on this batch of songs.” While bassist Kevin Baldes says, “We’re just relentless. It took us ten years to get from being little kids in the garage to our first major deal. We never gave up. We just love being in a rock ‘n’ roll band, writing songs, and bringing them to life on stage.”
“When you’re listening to Lit, I hope you get to escape from the world for a little bit,” Jeremy states. “We hope you feel like, ‘Damn. In the middle of the shit storm that was 2020 and 2021, these guys managed to dial it back to a more innocent time’.”