In celebration of its 65th anniversary, trusted Filipino household company PHILUSA Corporation continues its commitment to making meaningful, healthy, and sustainable lifestyle more attainable for Filipino families through “Katuwang ng Tahanang Pilipino” campaign.
PHILUSA Corporation is a leading Filipino-owned company that is known for marketing and distributing fast-moving consumer goods and pharmaceutical products through their iconic Filipino brands like RHEA, Babyflo, Cleene, MEDIPLAST, Albatross, Apollo, and more.
Dedicated to being a part of every Filipino household, PHILUSA Corporation marks its 65th year by championing hygiene, health, sustainability, and giving back to the communities. The leading company commenced the anniversary campaign by supporting Luwalhati ng Maynila, a home for the aged in Marikina City. Led by the PHILUSA Family Council (PHILFACO), the initiative benefitted over 400 seniors in the institution, receiving kitchen equipment and supplies, household products, hygiene kits, medical kits, and more.
“PHILUSA Corporation strives to inspire volunteerism in others by creating a meaningful impact in the community. Our company has helped different sectors over the years through social development efforts and relief assistance, and PHILUSA continues with its commitment to touching the lives of Filipino families through these initiatives,” said PHILUSA President and General Manager Neogin Evangelista.
Through the “Katuwang ng Tahanang Pilipino” campaign, PHILUSA Corporation continues to uphold its core values of putting its customers’ needs first, achieving timely and quality results through innovation and continuous improvement, and doing everything with integrity through its initiatives in helping others.
The initiative strives to maintain the trust of Filipinos, featuring its three main pillars – Katuwang sa Kalinisan highlights the brand’s efforts to promote the importance of hygiene; Katuwang sa Kalikasan, on the other hand, showcases its commitment to sustainability; and, lastly, Katuwang sa Kalusugan advocates overall wellness in every household.
“We’ve always envisioned PHILUSA Corporation as every Filipino’s household partner, which is why we are very excited to announce our Katuwang ng Tahanang Pilipino campaign. This campaign is really a celebration of PHILUSA Corporation’s 65th year championing health, wellness and environmental sustainability to Filipinos everywhere not only through our products and brands, but also through our initiatives,” shared Mr. Evangelista.
The Katuwang ng Tahanang Pilipino campaign will be a continuation of PHILUSA Corporation’s efforts to pay it forward by releasing relevant content on its sustainability and hygiene-related initiatives, as well as outreach programs to promote and raise awareness about their advocacies of health, hygiene, and environmental sustainability.