POCO, a popular technology brand among the world’s young techies, has launched its new budget-friendly entertainment smartphone POCO C40 on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. Launched on August 16 as part of POCO’s Super Brand Day campaign in the Philippines, shoppers can also look forward to an exclusive price on the new POCO C40, as well as deals for fan-favorite POCO smartphones including the POCO F4 GT, POCO F4 and POCO X4 GT.
Introducing POCO C40: Excellent user experience at an unbeatable price
The POCO C40 smartphone comes at an unbeatable price of Php 5,299 for the 3GB+32GB and Php 5,990 for the 4GB+64GB while offering segment-leading performance. Boasting a huge 6.71-inch LCD Dot Drop display, the largest display ever featured on a POCO smartphone, users are able to be fully immersed in the POCO experience. Its large screen and intuitive features make watching videos, playing mobile games and even texting more accessible and help kill time while travelling. Built with Corning Gorilla® Glass, the device is also scratch-resistant, making it the ideal companion for outdoor adventuring this summer.
The display has a brightness rating of up to 400 nits, complemented with features such as Sunlight Mode Display which smartly sets screen brightness in proportion to exposed direct summer sunlight. Reading Mode switches the screen to a warmer colour temperature to reduce eye strain during long reading sessions. POCO C40 also boasts a whopping 6,000mAh battery, lasting more than two days on a single charge. It also supports 18W fast charging to maintain high-grade performance throughout the day.
An entertainment powerhouse, POCO C40 has added a powerful loudspeaker to enhance users’ overall experience. POCO C40’s speakers open up a world of vibrant sound for clearer phone calls, more expressive music listening, and captivating audio-visual experiences to stay up to date while on the go.
The device is fitted with a dual back camera array, with a 13MP main camera and 2MP depth sensor, as well as a 5MP front camera. This setup comes with the added support of a wide range of innovative photography and videography features and modes, that capture each and every moment with clarity and precision. The 5MP front camera is perfect for selfies and video calls, while the 2MP depth sensor lens allows real-time depth detection for an undeniable aesthetic and quality in photo composition.
Under the hood, POCO C40 carries JLQ Technology’s latest high-performance octa-core JR510 processor. Its mobile platform is built on an 11nm process with eight Cortex-A55 cores running up to 2.0GHz. POCO C40s young and vibrant design encapsulates a bigger and bolder look and makes it more secure in your hands than ever before.
Angus Ng, Head of Product Marketing at POCO Global, says, “POCO’s products have always required best-in-class performance on all fronts and meeting the highest standards for top-quality entertainment while maintaining competitive affordability. We are excited to offer our loyal users and fans amazing deals for our latest products through the POCO Super Brand Day on Shopee Mall. We can’t wait to see more users using our great POCO products in the region, and now making it even more accessible and affordable with great deals through an e-commerce platform, like Shopee.”
Pavan Challa, Director, Regional Brand Partnerships at Shopee, shares, “Across the region, we continue to see strong consumer demand for electronic lifestyle products such as smartphones, laptops and smart gadgets on Shopee. Thus, we are always glad to work with e-commerce-focused technology brands such as POCO, to give our shoppers exclusive first-hand access to innovative new technologies, such as the new POCO C40. Together with POCO, we look forward to bringing more innovative devices to shoppers at wallet-friendly prices on Shopee Mall.”
Exclusive deals and discounts on fan-favourite POCO devices during POCO Super Brand Day on Shopee
In addition to the new POCO C40, POCO fans can also enjoy exclusive promotions on their favourite smartphone models on Shopee. Highlights of POCO’s Super Brand Day include:
| Product | Normal Price | Super Brand Day Deal* |
| POCO F4 GT (8GB+256GB) | PHP 27,590 | PHP 22,990 |
| POCO F4 GT (12GB+256GB) | PHP 30,990 | PHP 27,990 |
| POCO F4 (6GB+128GB) | PHP 20,990 | PHP 16,990 |
| POCO F4 (8GB+256GB) | PHP 22,990 | PHP 18,990 |
| POCO X4 GT (6GB+128GB) | PHP 18,990 | PHP 15,990 |
| POCO X4 GT (8GB+256GB) | PHP 19,990 | PHP 17,990 |
| POCO C40 (3GB+32GB) | PHP 6,499 | PHP 5,299 |
| POCO M4 PRO (6GB+128GB) | PHP 12,990 | PHP 7,990 |
| POCO M4 PRO (8GB+256GB) | PHP 13,990 | PHP 9,990 |
| POCO X4 Pro 5G (6GB+128GB) | PHP 16,990 | PHP 11,990 |
| POCO X4 Pro 5G (8GB+256GB) | PHP 17,990 | PHP 13,990 |
| POCO X3 GT (8GB+128GB) | PHP 15,990 | PHP 14,990 |
| POCO M4 Pro 5G (4GB+64GB) | PHP 11,990 | PHP 10,490 |
| POCO M4 Pro 4G (6GB+128GB) | PHP 12,990 | PHP 10,990 |
| POCO M4 Pro 5G (6GB+128GB) | PHP 12,990 | PHP 11,590 |
| POCO X4 Pro 5G (6GB+128GB) | PHP 16,990 | PHP 15,490 |
| POCO X4 Pro 5G (8GB+256GB) | PHP 17,990 | PHP 16,490 |
| POCO C40 (4GB+64GB) | PHP 7,499 | PHP 5,990 |
*Super Brand Day Deal is available exclusively on Shopee Mall on 16 August 2022. While stocks last. Terms and conditions apply.
Whether you are looking to try the brand new POCO C40 or upgrade to the POCO F4 GT, there is no better time to grab your favourite POCO smartphones with exclusive prices and promotions during POCO’s Super Brand Day on Shopee.