realme makes bold push into premium with GT 2 Series, aiming at global high-end market

realme, the youngest among the world’s top 6 smartphone brands and the Philippines’ no. 1 smartphone brand for 2021, today unveiled its first-ever and much-anticipated premium flagship series in China. The three-year-old tech brand continues to take on challenges beyond its limits to pursue greater-than-ever tech and design innovations.

Creating a new premium tech lifestyle

Beyond just scaling up specifications and services, realme designed the GT 2 Series to be a premium companion for everyone’s modern tech needs.

Co-designed by award-winning designer and former MUJI collaborator Naoto Fukasawa, the GT 2 Series features the world’s first bio-based eco-friendly polymer smartphone design. The Paper Tech Master Design offers customers a more sustainable alternative while not compromising overall aesthetic and durability.

With the realme GT 2 Series, users can enjoy a top-tier and exclusive experience with several leading technologies. Among them are the 2K Super Reality Display screen which offers more realistic perceptions and adaptive interactions, and the latest Qualcomm Snapdragon chipset for breakthrough experiences across 5G, gaming, camera and AI. It also features the world’s only 150-degree camera lens for unique fish-eye photography, as well as an interesting 360-degree NFC to make the likes of contactless payment and Bluetooth pairing easier.

Aiming at the global high-end market

“To be honest, for realme, which has only been established for three years, it is no less challenging to do a premium business than to start a new one,” shares realme’s Founder and CEO Sky Li at the virtual launch event, “Going premium is not just about shouting slogans or assigning sales tasks. We have encountered and will continue to encounter unprecedented challenges in terms of user insights, tech innovation and brand building. But we are still quite confident as we are fully prepared,” adds Li.

realme has cracked the world’s top 6 smartphone brands in just three years, the fastest in the industry. It has made a strong mark in global markets with a TOP 5 spot in 21 markets as well as a rising momentum in 5G smartphone dominance. It was the fastest growing 5G Android smartphone brand globally in Q3 2021 with a yearly growth rate of 831%.

Given its strong momentum, realme has decided to further meet its customers’ needs and pull out all the stops to advance into the high-end segment. It commits to investing more than 70% of the company’s R&D resources to focus on advanced technologies research, expanding cooperation with trending designers and institutions to elevate product design, as well as having a deeper global market penetration with China and Europe as dual engines.

There’s no word yet on the local availability of these new product innovations to the Philippines.