Samsung Electronics Co., Ltd. announced Galaxy A53 5G and Galaxy A33 5G to deliver a complete package of the latest Galaxy innovations, offering a holistic mobile experience at a great value. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display, and two-day battery life[1], the new Galaxy A series features 5G connectivity, defense-grade security, an eco-conscious, stylish and slim design, and advanced connected experiences. Plus, both devices support continuous One UI and Android OS upgrades and security updates[2] to ensure the user mobile experience is always awesome.
“We believe everyone deserves the opportunity to experience the positive impact mobile technology can have on their lives,” said TM Roh, President and Head of Samsung Electronics’ MX (Mobile eXperience) Business. “With the latest Galaxy A series release, we’re making it easier than ever to enjoy Galaxy’s advanced, innovative mobile experience at a great value.”
Capture an Awesome Shot in Any Situation
Whether creating content or sharing it with friends, Galaxy A53 5G and Galaxy A33 5G offer an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy A series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences.
Fueled by a brand new 5nm processor, the new Galaxy A series’ innovative AI-powered camera makes every image look awesome – even in low lighting. Improved Night mode automatically synthesizes up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the Galaxy A series’ framerate is automatically adjusted to create bright, clear videos.
The enhanced Portrait mode captures depth and subject outlines more accurately with dual cameras and powerful AI. Meanwhile, with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. For the first time on the Galaxy A series, Photo Remaster breathes new life into old photos by offering ideal lighting and resolution settings, and Object eraser removes pesky photo bombers in the background.
Maximize Viewing Experiences Anywhere, Anytime
In the past, a sunny day could make it hard to see what’s on a smartphone screen, but the new Galaxy A series’ intelligent algorithm ensures the display comes through in vivid detail, even outside. Galaxy A53 5G’s expansive 6.5-inch[3] Super AMOLED display also offers a 120Hz refresh rate for an immersive experience while Galaxy A33 5G features a 6.4-inch[4] Super AMOLED display with a 90Hz refresh rate. Plus, the new Galaxy A series is now equipped with up to two-day battery life and 25W Super Fast Charging[5] – so viewing, streaming and more can last longer.
Beautiful, Durable, Purposeful Design
The new Galaxy A series is expertly crafted to be fashionable, functional, and sustainable. The device’s slim bezel creates a smooth, stylish look and Ambient Edge design seamlessly blends the camera with the body of the phone. Galaxy A53 5G and Galaxy A33 5G feature the tough Corning® Gorilla® Glass 5 and IP67[6] water and dust resistance, providing enhanced durability and peace of mind.
Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series[7] removes the charger plug and reduces the size of the packaging. Packaging also uses sustainably sourced paper, while the device itself uses recycled post-consumer materials (PCM) for the side buttons and SIM card trays.
Beyond materials, the longevity of the new A series is extended. Galaxy A53 5G guarantees up to four generations of One UI and Android OS upgrades and up to five years of security updates. These features allow users to access the latest software and security to maximize the smartphone lifecycle.
The Connected Galaxy Experience, Secure and at Your Fingertips
The new Galaxy A series ensures data and information stay protected, secured by the defense-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share[8], users can control exactly who has access to files and for how long. Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet[9], a convenient and protected place to safely store everything from boarding passes to credit cards.
Galaxy A53 5G and A33 5G work seamlessly with other Galaxy devices for the full, connected Galaxy ecosystem experience. Audio options are expanded by connecting the Galaxy Buds series with a range of devices, including Galaxy A53 5G and Galaxy A33 5G. Available on Galaxy Buds Pro and coming soon to Galaxy Buds2 and Buds Live, users will be able to enjoy 360 Audio technology[10] which delivers true, immersive, 3D sound. When it’s time to get productive, use Link to Windows[11] to connect the new Galaxy A series to a Windows PC to copy and paste, transfer files and even answer calls or texts.
Availability[12]
The Galaxy A53 5G will be available starting April 1 in all authorized Samsung Stores and online for:
- Galaxy A53 5G (8+256GB) – PHP 25,490 SRP
- Galaxy A53 5G (8+128GB) – PHP 23,490 SRP
- Galaxy A53 5G (6+128GB) – PHP 22,990 SRP (Online Exclusive)
While the Galaxy A33 5G will be available all authorized Samsung Stores and online beginning April 22 for:
- Galaxy A33 5G (8+256GB) – PHP 21, 990 SRP
- Galaxy A33 5G (8+128GB) – PHP 19,990 SRP
- Galaxy A33 5G (6+128GB) – PHP 18,990 SRP (Online Exclusive)
- Galaxy A33 5G (8+128GB) White – PHP 19,990 SRP (Online Exclusive)
- Galaxy A33 5G (8+256GB) White – PHP 21,990 SRP (Online Exclusive)
Both the Galaxy A53 5G and A33 5G will come in Awesome Black, Awesome White, Awesome Blue, and Awesome Peach variants.
Another addition to the Galaxy A series, the Galaxy A73 5G, will also be available starting April 22 which comes in Awesome Gray, Awesome White, and Awesome Mint. It will be available in all authorized Samsung Stores and online for:
- Galaxy A73 5G (8+256GB) – PHP 29, 990 SRP
- Galaxy A73 5G (8+128GB) – PHP 27,990 SRP
- Galaxy A73 5G (6+128GB) – PHP 26,990 SRP (Online Exclusive)
A new Onyx color of the Galaxy Buds2 and Buds Live will launch in April, to complement the stylish design of the Galaxy A series.
Starting March 18 to 25, those who pre-order the Galaxy A53 5G will receive gifts worth up to PHP 3,000. Galaxy fans can choose between a 3,000 Samsung E-Store Voucher or 3,000 Diamonds for Mobile Legends.[13] Get the new Galaxy A53 5G via the Trade-In, Trade-Up promo to get tokens worth up to PHP 4,000 until June 30.[14]
Safe Samsung Shopping
Health and safety protocols are strictly followed in Samsung Experience Stores to keep consumers and employees safe. Adhering to the guidelines set by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases, Samsung has implemented the mandatory use of face masks, and performs frequent sanitation in all stores.
Samsung Experience Stores also has unique QR health declaration codes to promote a safe and contactless contact tracing process. Product demonstrations are done side-by-side instead of face-to-face while keeping the required safe distance of one (1) meter to make sure everyone is socially distanced.
[1] Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.
[2] Galaxy A53 5G supports up to four generations of One UI and Android OS upgrades and up to five years of security updates while Galaxy A33 5G supports up to three generations of One UI and Android OS upgrades and up to four years of security updates
[3] Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera hole.
[4] Measured diagonally, the screen size is 6.4″ in the full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut-out.
[5] Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.
[6] Galaxy A53 5G is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only. Rinse residue/dry after wet.
[7] Select Galaxy A devices launched in 2022 and more to come.
[8] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.
[9] Samsung Wallet will be supported on both Galaxy A53 5G and A33 5G. Availability and timing may vary depending on market.
[10] 360 Audio availability requires a software update via the Galaxy Wearable app starting from March 30th, 2022.
[11] Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.
[12] Availability may vary by market.
[13] DTI Fair Trade Permit No. FTEB-138648 Series of 2022
[14] DTI Fair Trade Permit No. FTEB-138633 Series of 2022