The 1Q TPbot, the World’s First Smart 1Question Job Interview Bot conceptualized by Teleperformance Philippines (TP), won a Silver Anvil under the Public Relations Tools category for social media at the prestigious Anvil Awards at the virtual Gabi ng Parangal Awards Ceremonies held by the Public Relations Society of the Philippines (PRSP).
The 1Q TPbot is a first-in-industry initiative that created a safer and more convenient hiring process while making it easier for Teleperformance to find the right candidates. Teleperformance Philippines applicants were able to complete the interview process in a matter of minutes through a convenient gamified platform on Facebook. The hiring process that used to entail long waits was cut down from 2.5 weeks to just 6 hours, solving previously high applicant fallout while, maximizing social media, allowing Teleperformance to save millions in recruitment costs.
The social media tool was launched in 2020 when the lockdown limited physical interactions resulting to onsite operations, including recruitment, having to adjust. In April 2020, the country’s unemployment rate rose to a record high of 17.7%, which translates to 7.3 million unemployed Filipinos in the labor force, according to the Philippine Statistics Authority. Despite this, the information technology and business process management (IT-BPM) companies remained the top employer that year with 23% of the companies hiring belonging to the industry, according to Jobstreet.
Amid these challenges, Teleperformance Philippines was able to innovate and continue their recruitment virtually by utilizing social media.
“The 1Q TPbot was a product of that hard work by our Teleperformance talent acquisition team. The platform has helped with job generation in the country in a time when unemployment was at its lowest, while taking into consideration the health and safety of the applicants,” shared Jeffrey Johnson, Senior Vice President for Human Capital Resource Management of Teleperformance Philippines.
The 1Q TPbot was also recognized internationally by the Festival of Media APAC Awards and Asia-Pacific Stevie Awards. It is part of several award-winning initiatives by Teleperformance Philippines that aimed to support their employees through the pandemic, such as their nationwide TPVac vaccination program, “A Message from Mike” video series that offered accessible and transparent channel of communication to reach TP employees, and the “TP is a Safe Place to Work for All” social media campaign that gave TP employees useful information to help them navigate through a life-changing time.