World Wide Fund for Nature Philippines’ (WWF-Philippines) latest collaboration with clothing brand, Unica Hija, takes the clothing industry a notch higher by promoting sustainable and responsible fashion through the Down to Earth collection.
Down to Earth is a tribute to the Philippine biodiversity and a reminder of the importance of environmental conservation, especially at a time where the fast fashion industry sparks a lot of environmental and ethical issues.
WWF-PH Brand and Innovative Marketing Manager Kent Rebultan imparted that fashion brands can lessen their environmental impacts by incorporating sustainability within their business operations and supply chain.
“Every industry, including clothing and fashion, can play a key role in conserving the planet through sustainable practices. Another way is by stepping up their game in engaging the consumers, through their designs and whatnot, to take actionable steps in caring for our one shared home,” Rebultan said.
Through fashion, Unica Hija and WWF-Philippines will highlight crops that are central to the country’s agriculture industry — maize, sugarcane, and coconut, which are all part of the Philippines’ agricultural identity.
The clothing collection inspired by local crops will artistically reflect the wonders of Philippine biodiversity and will speak to the sense of hope, excitement, and optimism for the future of the country’s environment.
“Unica is grounded in an abundant love for Mother Nature – from the way we approach design to the production methods we practice, we keep the earth close to heart,” Unica Hija’s Co-CEO and Chief Creative Officer Anna Lagon said in a statement, sharing their sustainable practices as a brand.
“For Down to Earth, we are creating an exclusive collection with special artworks, prints, and other designs inspired by local crops. That’s why we’ve partnered up with World Wide Fund for Nature (WWF) Philippines, one of our country’s leading organizations for nature conservation. Through this, we aim to promote sustainable and responsible fashion for a healthy planet,” Lagon added.
Unica and WWF-Philippines both aim to raise awareness on the role of the fashion industry in environment conservation and the ways that they can encourage their consumers in supporting local and sustainable fashion brands.
Through this partnership, they highlight the benefits of fostering environmental change through fashion that clings to eco-friendly and ethical practices of production.