With Filipino consumers becoming more conscious about financial literacy, finding the right bank that supports their goals is now a priority. With this in mind, the Bank of the Philippine Islands (BPI) and creative agency BBDO Guerrero teamed up to create the bank’s latest campaign — “Do More With BPI.”
The campaign launches with a film starring BPI’s newest ambassador, multimedia superstar Anne Curtis. The film, directed by Antoinette Jadaone, narrates how BPI has always supported and empowered Anne throughout her life. The celebrity mom shares that she opened her first BPI account when she was only 12 years old. As she reaches several milestones in her life, we see BPI continue to help her do more with its wide range of products and services and its excellent customer service.
Cathy Santamaria, BPI’s Chief Customer and Marketing Officer, said, “At BPI, no matter where you are in life, we empower you by providing the tools and support needed to turn your aspirations into reality.”
Francine Kahn-Gonzalez, Chief Executive Officer at BBDO Guerrero, also commented, “As BPI marks its 172nd anniversary, we are proud to partner with them on a campaign that captures why BPI is trusted by millions of Filipinos, and how customers can indeed Do More with BPI.”