On its inaugural run last September 8 to 10, 2023, of the MIDFest festivities staged at the heart of the city of Manila reverberated to tremendous success as it unveiled a spectacular showcase of talent and creativity.
The three-day extravaganza, held at various iconic venues, schools and malls throughout the city, left the audience, organizers, and performers, all beaming with pride.
It is also notable to mention that this was brought by the combined creative forces of Verde Creatives by Public Relations Maven, Ms. Bemz Benedito and Events Master, Director Archie Dema-ala.
Benedito and Dema-ala, also both creative directors in their respective scenes created a cultural vision into reality that is aligned to a contemporary stage, by pushing the envelope of making it global with a modern twist. The two who were applauded and commended by their peers and Manila City Vice Mayor Yul Servo Nieto (who helped made this event possible) for the success of MIDFest 2023 also brought with them long years of creative expertise and alongside them are youngblood of creators learning the ropes of PR, marketing and events as their solid support staff. The professionalism and friendship of Benedito and Dema-ala was made sure to pull the strings to create the perfect vibe that Verde Creatives and Archiestic Events wanted to deliver in the most harmonious way possible.
The festival experience was nothing short of magical. Audiences were transported into a world of rhythm, grace, and expression, as dancers from across the globe displayed their exceptional skills and artistic prowess.
Each performance was a testament to the power of dance as a universal language that transcends boundaries and unites people in joy and appreciation.
Beyond its entertainment value, the MIDFest 2023 carved its own unique mark on the local creative community. It also served as a platform for budding talents to shine alongside seasoned professionals, by providing a stage for emerging artists to share their craft and skills.
Furthermore, the festival fostered an atmosphere of growth, learning, and collaboration. This inaugural edition of the festival certainly captured a special place in the hearts of the performers. The happy but enduring faces of the dancers were a testament to their passion and dedication as performers. They also found inspiration in the warm reception of the Manila audience and the opportunity to connect with their fellow artists in the global community.
The MIDFest owes its trailblazing success to the generous and dedicated efforts of the organizers, sponsors and collaborators.
As the curtains rolled on the first chapter of the MIDFest, it also left behind great memories of exhilarating performances, artistic collaboration, and the boundless potential of the city’s creative community.
This festival has set a remarkable precedent for what promises to be an annual celebration of dance, culture, and unity in Manila. It also hopes to be replicated in other cities, municipalities and provinces.