If there’s anything the first quarter of the year has shown us, is that gone are the pandemic days! The local beauty scene in particular is seen to be back and booming! And no other than Filipino favorite makeup brand, Ever Bilena leads the noise with its new drops, meet and greet activities, plus its celebration of Ever Bilena’s 40th Anniversary last March 2023!
New color drops
Entering 2023, Ever Bilena released a new line of 12 universally flattering nail polish colors as it paid homage to the company’s first ever product back four decades ago! This time with more unique and diverse shades, featuring an icy blue, olive grey hues among others.
Their newest hit, Ever Bilena Pillow Pop, a hybrid cream-to-powder blush formula has also entered the picture with three wearable shades: Dreamy Coral, Dreamy Rose, and Dreamy Peach. Its one-of-a-kind bouncy consistency help create a soft-focus, diffused matte pop of color on the cheeks with a seamless air-blush finish!
Queens unite in the name of beauty
Beauty pageantry has become a national obsession as the country’s beauty queen representatives have gone on to bring pride to the Philippines on international stages!
No other than Ever Bilena to bring the most beautiful Filipinas together on its 40th Anniversary Celebration at SMX Convention Center last March 21, 2023.
The company officially announced its partnership as the Official Makeup Sponsor with the country’s most prestigious pageants, namely Binibining Pilipinas, Miss World Philippines by ALV Circle, Miss Earth Philippines, and Mutya ng Pilipinas. While Ever Bilena’s sister brand, Hello Glow, is the official Sun Care Partner of Miss Universe Philippines.
Titleholders who attended included Bb. Pilipinas – Globe 2022 Chelsea Fernandez and Mutya ng Pilipinas – Miss Intercontinental Philippines 2023 Iona Gibbs, who were both awarded Miss Ever Bilena in their respective pageants’ coronation nights. Bb. Pilipinas 1st Runner Up – Herlene Nicole Budol, Miss Earth Philippines 2022 – Jenny Ramp and Miss Earth Philippines-Water 2022 – Angeline Santos were also present, alongside representatives of ALV Pageant Circle, Miss World Philippines 2022 winners Gwendolyne Fourniol, Justine Felitarza, Ashley Montenegro, Alison Black, and Cassandra Chan.
Definitely, Ever Bilena has also cemented its legacy as a beauty powerhouse!