Globe’s value brand TM has emerged as the most used mobile brand among Filipinos nationwide, capturing 30% of respondents, according to a recent Social Weather Stations (SWS) survey.
The survey was conducted from March 26 to 29 this year using face-to-face interviews with 1,200 adults nationwide. There were 300 respondents each in Metro Manila, Balance Luzon, Visayas, and Mindanao who were allowed to mention more than one network provider.
Results revealed that 48% of users in Mindanao favored the brand, 31% in Luzon, and a 19% share of the mobile phone user market in the Visayas. TM also led both urban and rural areas with 27% and 36%, respectively.
“We are delighted to see that TM has become the most preferred mobile brand by Filipinos nationwide. It is a testament to our commitment to providing reliable and affordable mobile services to our customers. We would like to thank our subscribers for their continued trust and support and we will continue to innovate and improve our services to meet their evolving needs and exceed their expectations,” said Darius Delgado, Head of Globe’s Consumer Mobile Business.
Meanwhile, Globe was the top choice in the National Capital Region (NCR), particularly Metro Manila, cornering 34% of respondents. It was the second most commonly used mobile brand in Luzon with 30%.
Additionally, Globe was the second most used in urban areas with 25%. About 23% of cellphone users in rural areas also preferred the brand.
At the time of the survey, an estimated 73% of adult Filipinos responded that they owned at least one cell phone. Among cell phone owners, 80% said they use one SIM card, 18% use two SIM cards, and 1% use either three or four SIM cards.
Mobile phone ownership peaked at 85% in December 2013 from only 2-3% from 1995 to 1999. It went on a generally downward trend from March 2014 to December 2021, reaching as low as 57% before rising to a 72% to 85% range from April 2022 to March 2023.
Globe and TM continuously work towards providing an enhanced customer experience through a combination of better content, affordable offers, attractive promos, responsive customer service, and a significantly improved network. Both brands are committed to further deepen their relationship with customers by introducing new services responsive to their needs.