Himel, the award-winning global manufacturer and supplier of electrical products, has announced the reinforcement of its partnership with Powerlines Digital Concepts Corporation (PDCC) of the LJ Group of companies. PDCC is a leading provider of electrical design, electrical construction, and engineering commission works. With this association, Himel and PDCC aim to amplify seamless access to best-in-class electrical products to panel builders, original equipment manufacturers, electrical system integrators, and resellers. The official signing-in ceremony was done on Monday, 5th June in Muntinlupa City.
As a brand with a robust omnichannel strategy, Himel offers value-engineered products at competitive prices in over 50 countries through retail chains, POS outlets, ecommerce platforms, and online aggregators. In the Philippines, Himel offers a complete range of Power Distribution and Management, Motor Control and Protection, Industrial Components, and Home Electric products. From switchgear and smart devices to electrical essentials like insulated tape, cable ties, and toolboxes, Himel is a front runner in the electrical retail landscape of the region.
The Global Head of Himel Business, Koon San Ang commented, “Himel has been in the Philippines for over 14 years. Through our efficient supply chain and strong sales channels, we have strengthened our network to cater to the demands of Filipinos. We are confident that with this augmented partnership, we will be able to expand the accessibility of our products, both offline and online. I congratulate the Himel team in the Philippines and PDCC for their continued association.”
The Country Sales Manager for Himel Philippines, Rodel Melendres remarked, “In the Philippines, Himel products are part of some very successful projects, both residential and commercial. We have had a long-term association with PDCC for over a decade. This reinforcement is an important milestone for our outreach in the country. We are excited to maximize our opportunities through this reinforced association.”
In 2022, Himel was recognized as the Most Reliable Electrical Products Brand South East Asia by the leading UK-based Global Brands Magazine for its contribution towards safer electrical infrastructure development and education of electrical safety through innovative marketing initiatives. This year, the brand has been recognized as the Most Reliable Final Distribution Products Brand in South East Asia by the World Business Outlook magazine. With its portfolio of over 22,700+ products, the brand has the most comprehensive offering in its segment.