Global sportsbook and online casino giant M88 Mansion has been named the Official Sportsbook Partner of the Icons Series Golf Tournament for the MENA Series, scheduled from February 22 to 23, 2024.
The Icons Series is known for its unique format, featuring renowned sports personalities in a team matchplay golf tournament. M88 Mansion’s role as the title partner involves promoting the tournament and enhancing the experience for golf fans.
The strategic partnership, facilitated by Nick Hunter of P11, aims to combine sports and entertainment in the MENA region. It includes features like an LED first tee stadium, focusing on enhancing the fan experience.
Rosette Siriban, Head of Marketing at M88 Mansion, expressed excitement about the new partnership, stating, “We have a surprise feature in store for the Icon Series, which will provide entertainment to global fans from both franchises. M88 Mansion is continually seeking fresh opportunities to present our brand to a worldwide audience. Our goal is to sustain our growth and extend our reach, particularly with our upcoming offerings at the Yas Links Golf Course.‘”
The Icons Series Golf Tournament sets itself apart from traditional golf tournaments with its unique format, which features sporting personalities instead of professional golfers. The tournament adopts a team matchplay format, with teams captained by Ernie Els and Fred Couples. It has previously included celebrities such as Harry Kane, Pep Guardiola, Brian Lara, and Canelo Alvarez. The event aims to attract a broad audience with its inclusivity, competitive spirit, and skill challenges, while also engaging a younger and more diverse viewership.
Thomas Brookes, Founder and CEO of Icons Series, expressed enthusiasm about the partnership, saying, “We are delighted to welcome M88 Mansion to the Icons family and we are thrilled to be working with such an industry heavyweight, who share our vision for delivering a world class product with a focus on innovation and fan engagement.”