Mang Inasal, the country’s Grill Expert, bagged a Silver Anvil under the Public Relations Tool – Social Media category at the 58th Anvil Awards held recently at the Marriott Grand Ballroom in Newport City, Pasay.
The recognition was for Mang Inasal’s Mother’s Day Digital Marketing and PR campaign titled #MomsRuleAtMangInasal which utilized Facebook as its primary tool in generating awareness and engagements for its week-long dine-in promo in May 2022. The campaign engaged social media users by creating diverse content, such as hosting a virtual Mother’s Day Conference and running a dine-in photo challenge that drove customers to stores to celebrate the season.
Conferred annually by the Public Relations Society of the Philippines, the Anvil is a symbol of excellence in public relations in the country. The Anvil Awards recognize outstanding public relations tools, programs, and practitioners discerned by select PR professionals and assessed by a distinguished multi-sectoral jury.
In 2022, Mang Inasal was also honored by the Marketing Excellence Awards-Philippines with a Silver Award – Excellence in Viral Marketing for the brand’s “16 Cups Challenge.”