June commemorates the liberation and rights of the LGBTQIA+ community and if there’s a perfect place to celebrate, Moonleaf Tea Shop has got to be in one’s tier of choices. Proudly homegrown, the brand has always shared close proximity to different communities it serves, always being that next-door milk tea hub where one can out their truest individuality. In honor of Pride Month, Moonleaf amplifies its inclusive vision prouder than ever with activities across social media platforms.
Walking first into the parade is Moonleaf Stories, putting the spotlight on Filipino drag queens. The pilot episode, starring drag stars Felicia and Salmo Nella, is now available on Moonleaf’s Instagram and Facebook pages. The video series feature these drag icons and their candid conversations about experiences and inspirations on all things pride, love, and equality, and are set to spill more tea in future episodes airing soon.
To encourage its tea shop patrons to participate, a TikTok Contest using the brand’s exclusive Moonleaf Pride Filter will also take place from June 5 to 30. All joiners need to do is follow Moonleaf’s TikTok page, use the special filter, and upload it on the platform with the hashtags #TaraMoonleaf and #MoonleafPride. One lucky winner will be given one month worth of free milk tea. To verify their entries, participants must share their TikTok video link via the brand’s Facebook page or direct messages via Instagram and Facebook.
“Moonleaf’s Pride initiative is our way of giving a big, warm ‘thank you’ to the community, who have been our rock since day one. We also aim to educate the public about discrimination, equality, and the different ways we can show support for each person’s right to become their most fabulous, authentic self,” shared Mike Magallanes, Creative Director of Moonleaf.
Pride celebration won’t be complete without some tea time, thus Moonleaf selected a mix of colorful milk tea flavors to come up with its special edition Pride Menu—all up for grabs at the most easy-on-the-pocket prices. Offering diversity even on these refreshing sips, the product list displays their Strawberry Black Tea at P115, Matcha Salted Cream at P135, Wintermelon Milk Tea at P105, Banana Milk Tea at P105, Strawberry Salted Cream at P135, and Ube Milk Tea at P130.
Selected Moonleaf Tea Shop branches nationwide will also be dressed up in Pride decor where customers can also receive the brand’s limited Pride-themed stickers that are redeemable after purchase. And for a more festive commemoration, Moonleaf will also launch a music playlist that features the LGBTQIA+ community’s favorite tunes and anthems that speak of love and inclusivity—to be blasted in their stores for the entire month of June and ready for streaming through their own Spotify page.
“We invite all milk tea lovers to get their sparkle on and sashay down to Moonleaf for Pride because we’ve packed the month with a lot of activities and surprises,” Magallanes shared.
Staying true to their brand philosophy of sharing good vibes in a cup, Moonleaf Tea Shop is out and proud in this month’s queer festivities. Having established their ties with different Filipino communities since their first brew, this month’s colorful initiatives speak clearly about the commitment to embracing everyone’s personalities and quirks—an innate value that’s evergreen to the brand. So if one is looking for a place to gag about June’s hues and tributes, alone or with a Best Judy, Moonleaf Tea Shop is always open for the best tea-spilling and moments-sharing.
Visit Moonleaf Tea Shop’s website at www.moonleaf.ph or follow their social media via @moonleafteashop for updates and new tasty treats. Shop their refreshing mixes and more thru foodpanda, GrabFood, and Pick.a.roo.
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