SM Cares recently helped bring smiles to 31 pediatric patients afflicted with cancer and other chronic illnesses by supporting the Angeles City Flying Club’s (ACFC) event “Pocketful of Sunshine,” which treated the patients to a whole day of fun activities. The event was held last March 19 at the Angeles City Flying Club’s base, Woodland Airpark, in Magalang, Pampanga.
“Pocketful of Sunshine” was led by the Angeles City Flying Club, a non-profit flying club and school established in 1993 that aims to promote recreational ultralight aviation among Filipinos. It was supported by SM Cares, with participation from photography advocacy group FOTOKLASE, Fujifilm Philippines’ volunteer photographers, and UP Aviation Society, among other organizations.
All of the participants were from the Kythe Foundation, a non-profit whose goal is to improve the quality of life for hospitalized children with cancer and other chronic illnesses. Activities included ultralight and Cessna plane flying together with trained pilots, treasure hunting, kite flying, arts and crafts, and a candy drop on the runway.
In previous years, the ACFC together with the late Adphoto, Inc. founder and ACFC member John Chua held similar projects to share their love for aviation with children who are disadvantaged. A professional photographer himself, Chua also began his advocacy for Photography with a Difference in 2010 with SM Cares as a partner, as a way to inspire people with disabilities through photography. Chua’s advocacy aligns with SM Cares’ advocacy of uplifting the lives of persons with disabilities, and after every successful program, a Photography with a Difference exhibit happens in a nearby SM mall.
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Aside from the company’s Program on Children and Youth, its advocacies include Programs for the Environment, Women & Breastfeeding Mothers, PWDs, Senior Citizens, and the SM Bike-friendly initiative.