Sassa launches newest ambassador, Binibining Pilipinas Intercontinental 2022 Gabby Basiano

Summer is here, and sunny days call for new swimwear and beach outfits! Sassa, a well-known women’s brand that offers swimwear, activewear, and underwear, is making a splash with the unveiling of its newest Spring Summer Collection through its homegrown #SassaSummerFest. Sassa is also kicking off its campaign with the official introduction of its newest brand ambassador, Binibining Pilipinas Intercontinental 2022 Gabby Basiano.

Introducing the Newest #SassaGirl

Gabrielle Camille Basiano, also known as Gabby Basiano, is the newest face of Sassa’s swimwear and activewear line. Best known for her beauty pageantry, Gabby is a fun and positive figure who embodies the high spirits and fashion-forwardness that the Sassa 2023 Summer Collection exudes.

Featuring fashionable and functional pieces, Gabby jumpstarts the summer season with hot summer girl and sporty chic looks from Sassa’s swimwear and activewear collection. According to Gabby, “Sassa’s latest collections feel energetic and refreshing, reminiscent of what makes summer so alluring, whether you’re working out, having fun at the beach, or taking in the lifestyle scene with a swimwear- or activewear-turned-casual look. As the newest Sassa Girl, I am honored to represent the brand because I truly believe in its promise of uplifting women’s self-confidence and their power to succeed despite personal critics. The swimsuits and activewear not only look great but also serve as a source of willpower.”

Being a beauty queen, a modern woman with great ambitions, and numerous accomplishments, Gabby embodies what it means to be a #SassaGirl.

Be one of the #SassaGirlsInStyle with the Spring Summer 2023 Collection

For nearly 20 years, Sassa has been committed to providing every Filipina with stylish pieces, leading them to capture the majority of the Philippine market. With every collection, the swimwear brand strives to offer a refreshing take on various silhouettes for every generation with different lifestyles, making them one of the #SassaGirlsInStyle!

This season, Sassa turns up the heat by bringing a summer collection with a mix of striking colors and trendy cuts that feel sporty, leisurely, and fashionable when worn. Each design takes a step towards body positivity, featuring models of various shapes, sizes, and colors in the periphery. Whether customers are looking for a conservative look, a waist-accentuating piece, or a classic swimsuit they can wear season after season, Sassa has something to offer.

“At Sassa, we are committed to evolving with each new generation. We not only release new styles in line with fashion trends but also explore the social terrain of modern women living in the Philippines. Our aim is to help every woman fulfill their self-expression and style preferences as they become the best version of themselves,” said Raiza Limpiada, Marketing Manager of Sassa. “We believe that every Filipina should look, feel, and be confident in what they do. This is what makes them a certified #SassaGirl.”

Sassa offers ladies’ swimwear, activewear, and underwear at the best price and quality, catering to different shapes and sizes. It is available in all leading department stores nationwide and online through www.sassa.com.ph and other leading ecommerce platforms.