SM Supermalls and Toy Kingdom launched a play and retail pop-up themed “The Wonder of Play” with four activity zones specially designed for families, available at SM Mall of Asia until May 7, 2023. As part of Disney’s 100th anniversary, the Wonder of Play pop-up features beloved stories and characters from Disney, Pixar, Marvel, and Star Wars.
Families in the Philippines can look forward to four themed activity zones that strive to inspire new and creative playtime ideas. Visitors to the Wonder of Play pop-up are encouraged to unlock special moments together, every day through play.
- Dress up like your favorite Disney, Pixar, and Marvel characters! Kids may try on and pose with costumes inspired by Mickey Mouse and Minnie Mouse; Disney Princess heroines; characters from Cars and Marvel Super Heroes.
- Get groovy with your dancing shoes at the Mickey & Friends Music Jam backdrop where children and grown-ups alike will be able to take a fabulous photo for keepsake.
- Hit the ‘open road’ in the Pixar-themed zone. Inspired by Lightning McQueen’s journey in Cars, kids can hop on a bike or scooter to ‘travel’ around the zone.
- ‘Hang out’ with Spidey & His Amazing friends in the Marvel-themed zone. Families are invited to play with action figures of Marvel Super Heroes and imagine their own epic adventures.
The Wonder of Play pop-up will bring together a wide assortment of new products like Disney Princess and Frozen dolls from Mattel; Spidey & His Amazing Friends action figures from Hasbro; Disney and Star Wars toys from Lego; Disney and Marvel-inspired play costumes; and bikes, ride-ons and more featuring many fan-favorite characters! Families and trendsetters of all ages will also be able to get their hands on a variety of cool fashion finds for kids, including apparel, bags, shoes and other accessories.