Cold Storage Seafood, a pioneering leader in the Philippine seafood industry, is thrilled to announce the relaunch of its original Banawe branch, signifying a new chapter in its commitment to providing the highest quality frozen seafood to the community. With a revitalized store and exciting new offerings, Cold Storage Seafood aims to continue revolutionizing the seafood experience and meeting the evolving needs of its customers.
Since its establishment in 1996, Cold Storage Seafood has been dedicated to bringing the finest seafood from around the world to the Philippines. Inspired by the vision of its founder, Mr. Mariano Qua, the company has grown into a trusted name, offering over 400 different products available in more than 180 groceries and supermarkets nationwide. With an unwavering focus on quality, sustainability, and customer satisfaction, Cold Storage Seafood has become a game-changer in the frozen seafood industry in the Philippines.
The decision to relaunch the Banawe branch follows the successful revamp of the San Juan branch in November 2022. Recognizing the importance of continuous improvement, Cold Storage Seafood was motivated to enhance the store that initiated its success story. Since its founding in 1996, Cold Storage Seafood’s core values as a company have remained intact. For 27 years, the company never cut corners. Instead, they focused on elevating the quality of their products and procedures, paving the way for new systems in order to bring the very best for their customers.
“Our core values helped the company grow and partner with the right retail partners that share the same values,” Marco explained, highlighting how the company grew to have over 180 supermarket outlets nationwide.
The Banawe branch, known for its distinctive identity and specialty seafood offerings, has always held a special place in the hearts of both the company and its customers. Back in the day, the selection of seafood in the Philippines was limited. The only way to enjoy premium seafood items like Sea Bass, Gindara, Halibut, or Scallops were to go abroad or pay exorbitant amounts in fine dining restaurants. Cold Storage, through its first branch in Banawe, gave more Filipinos access to premium quality seafood at a friendlier price range. Through this store relaunch, Cold Storage Seafood aims to provide an even better selection of products and improved customization, taking inspiration from the successful approach implemented in the San Juan branch.
“The remarkable reception we received during the relaunch of our San Juan branch propelled us to elevate the store that laid the foundation for our success,” stated Mr. Marco Qua, President of Cold Storage Seafood. “The Banawe branch boasts its own unique identity, with Halibut, Gindara, and Scallops being the primary products that attract customers. Given the Banawe area’s recognition as a mini Chinatown, it possesses a charm that resonates with the local community. Through this relaunch, we strive to maintain the cozy ambiance of a small community store that loyal customers appreciate, while also introducing new and exciting offerings.”
Marco Qua further elaborated on the distinctions between the Banawe and San Juan branches, saying, “The Banawe branch exudes a more intimate atmosphere, attracting loyal customers who value the store’s unassuming nature. They know precisely what they want and they appreciate the store’s specialization. On the other hand, the San Juan branch adopts a more expansive approach, catering to a diverse range of customers. It has become a hub for individuals seeking a wide variety of seafood options. We understand that not everything needs to be a one-stop-shop, and we recognize the significance of specialty stores in satisfying specific preferences.”
From its early days as a modest retail establishment, Cold Storage Seafood has always prioritized sustainability and responsible fishing practices. By fostering close relationships with local fisheries, shrimp farms, and fishermen, Cold Storage Seafood has established a sustainable and responsible supply chain, setting an industry-wide example.
Marco Qua emphasized, “We have been at the forefront of sustainable seafood and responsible fishing practices, ensuring that our trade partners and customers never encounter a shortage of excellent seafood options. Our commitment extends beyond mere business; it is our responsibility to protect our oceans for the well-being of future generations.”
The relaunch of the Banawe branch signifies Cold Storage Seafood’s dedication to continual improvement and meeting the evolving demands of its customers. Moving forward, customers can anticipate an even better selection of seafood products. The past year has provided invaluable insights into customer preferences, enabling Cold Storage Seafood to gain a deeper understanding of their needs and desires. The company is also excited to announce their collaborative efforts with various retail partners, like major supermarkets and mall developers, that they are currently working on and will hopefully come to fruition this year.