Gen Z’s favorite Filipino brand, Careline Cosmetics just dropped major teasers on their social media handles, teasing a major collaboration that’s meant to “unlock our imagination!”
Link to teaser: https://www.instagram.com/p/Cv6nSPfpMru/
Careline is an inclusive, vegan, clean, and cruelty-free beauty brand known for its young, bold, and experimental makeup.
According to Chief Sales & Marketing Officer, Denice Sy, the collection was over a year and a half in the making. “We work closely with Viacom and Paramount Global to ensure the makeup collaboration accurately represents the quality, the personality, the colors, and aesthetic, essentially everything the Spongebob is known and adored for!“
A personal fan of the cartoon, Denice adds that Spongebob Squarepants is well-loved by all age groups, “from Millennials, to Gen Zers, to Gen Alpha even!” Just as Spongebob has continued to appeal to all generations and genders, the Careline and Spongebob team-up is definitely one we didn’t think we would need!
To pay homage to the Bikini Bottom resident who lives in a pineapple under the sea, all products in the first Spongebob x Careline limited edition makeup line are infused with skin boosters, especially the hydration hero: Hyaluronic Acid!
The Spongebob collection comes in six pieces. Each represented by your favorite Bikini Bottom characters:
1) Careline Oh My Blush Liquid Blush (Php 325)
Infused with Hyaluronic Acid and Vitamin E, the liquid blush comes in four shades, namely Girly Girl, Pink Patricia, Red Ahoy, and Shell Pink. This liquid blush is so pigmented, one dot goes a long way! It also leaves a stain that lasts forever! Cue in “one eternity later” meme please!
2) Careline Contour Y’all Liquid Contour (Php 325)
Infused with Hyaluronic Acid, Shea Butter, and Glycerin, get your cheeks sculpted with this Sandy Cheeks-inspired liquid contour! It is a cool-toned brown that naturally enhances and defines your face!
3) Careline Shimmery Splash Liquid Highlighter (Php 325)
Infused with Hyaluronic Acid and Castor Seed Oil, the Careline Shimmery Liquid Highlighter can look intimidating, but it’s gleaming pearly glow formula actually blends like a glittery dream! So easy and convenient to use because it is non-sticky and feels like air on skin once set!
The Spongebob x Careline collection is now available online at Careline’s official Shopee, Lazada and Tiktok shops! You may also shop it in physical stores at SM Beauty Department Stores, Robinsons Department Stores, and Watsons Mall Stores!