AS a grand prelude to its 14th anniversary in the business this 2023, Beautéderm Corporation recently opened the year with a historic event that marked the unveiling of Beautéderm Corporate Headquarters along with the brand’s sister company Beauté Beanery.
For over a decade, Beautéderm has steadfastly won the trust of millions of loyal consumers as an industry leader in the field of beauty and wellness with countless products that are now considered as daily essentials that consist of skin and body care; vitamins and health boosters; home fragrances; and patented merchandise to mention a few.
The company’s business model is designed by its founder, President and CEO Rhea Anicoche-Tan, to provide consumers with life-changing products that enable them to gain the confidence to maximize their full potential as individuals while providing resellers, distributors, and franchisees a sustainable livelihood that empowers them with the financial independence to live full lives with their families and loved ones.
For almost two years, with Anicoche-Tan at the helm, the entire team of Beautéderm has meticulously planned the design and construction of Beautéderm Corporate Headquarters as it is positioned not only as the company’s base of operations but a premier lifestyle venue in Angeles City, Pampanga as well.
As such, the building houses the company’s corporate operations as well as other businesses that comprise the Beautéderm Group Of Companies such as the luxury store A-List Avenue, which offers high-end fashion brands; BeautéHaus, which is arguably one of the top aesthetic clinics in Northern Luzon; AK Studios – a state-of-the-art studio ideal for photo shoots and video productions; and Beauté Beanery – that is considered as the poshest fusion restaurant and café in Angeles City today.
“Beauté Beanery is a pet project of mine that is very dear to my heart,” says Anicoche-Tan. “I’ve always wanted to run my own restaurant that reflects my love for excellent service and good food. This is a new endeavor that I am truly passionate about.”
Present during the grand ribbon cutting of Beauté Beanery were a dazzling sampling of the brand’s ambassadors such as Lorna Tolentino, Darren Espanto, Korina Sanchez-Roxas, Anne Feo, Alynna Velasquez, Ynez Veneracion, Boobay, Jane Oineza, DJ Cha Cha, and Sylvia Sanchez.
Movie Queen Bea Alonzo joined them in the official unveiling of the building that was attended by Angeles City’s elite, VIPs, and government officials as well as friends from the media who all came to celebrate this special milestone.
“Beautéderm Corporate Headquarters is truly a dream come true,” says Anicoche-Tan. “Each person who ever believed and continue to believe in my vision to contribute a beautéful difference in this world has impacted every brick, metal, and stone of this building. I did not accomplish this alone – I certainly had help. I dedicate this to all our consumers not only here in the Philippines but around the world as well, to my hardworking staff, to my brand ambassadors, and to all our resellers, distributors, and franchisees. Together, we are ready more than ever, to face the promises of the coming years anew with all our hopes and dreams.”