Post-pandemic, the buzzword is wellness.
According to the Trendipedia 2023 study, Filipinos are becoming more conscious of their health and wellness. This has prompted Filipinos to reevaluate their lifestyle choices and to make their health a priority.
Global nutrition company USANA, a leading company that develops and manufactures nutritional supplements, foods, and personal care products, is gearing up to unveil this August the #iWill Challenge: A Test of Willpower campaign. It aims to ignite a dramatic change in the way Filipinos put a premium on their health and well-being by asking Filipinos “what are you willing to do to have a better quality of life in the future?”. It calls for Filipinos to provide compelling reasons to take the first step or continue leading an active and healthy life – not just for themselves but also for their loved ones.
“We are passionate about igniting the willpower of people to persist in being healthy and active. The #iWill campaign aims to empower Filipinos to make conscious choices that prioritize their well-being and pave the way for a more vibrant future,” says Joyce Ramallosa, USANA Philippines senior sales manager.
Initiating positive change may appear simple, but the real difficulty lies in maintaining commitment and consistency. Through this campaign, USANA challenges Filipinos to dig deeper and delve into their personal motivations, commonly referred to as their “why,” when embarking on their wellness journeys.
Motivations for embracing a healthier lifestyle vary across different age groups. For the elderly population, the desire to experience and engage in physical activities with younger family members and create lasting memories serves as a powerful motivation.
In contrast, individuals in their prime years may be driven by the eagerness to explore the world with a fit physique. The aspiration to embark on adventures, indulge in outdoor activities, and fully immerse themselves in new experiences become the driving force for maintaining a healthy lifestyle.
For others, the yearning to participate in social activities without limitations becomes a primary motivation. Whether it’s joining friends for a recreational sports league, taking part in community events, or simply feeling confident and comfortable in social settings, the desire to lead an active and vibrant social life inspires individuals to prioritize their well-being.
Regardless of age, finding one’s motivation is crucial for fostering long-term dedication to a healthier lifestyle. It acts as a powerful reminder of the rewards that come with embracing physical activity, supporting the body with formulated nutrition, and making conscious choices for overall well-being. By identifying their personal “why,” individuals can tap into a deep sense of purpose and commitment, fueling their determination to stay dedicated to a healthier lifestyle throughout their lives.
At the forefront of this campaign are the dynamic duo of volleyball athlete Ponggay Gaston and triathlete Nikko Huelgas. They will showcase their unwavering commitment to prioritizing their health to excel in their respective sports of volleyball and triathlons. Their displays of willpower serve as powerful examples, inspiring others to embrace a healthier lifestyle and pursue their own wellness goals as well.