A partnership built on longstanding trust

Marian Rivera stands out as someone who has longevity and staying power in the Philippine entertainment industry. Known for her heartwarming presence on screen and in real life, the celebrated and award-winning actress dubbed as the new queen of all media, mom, and wife is someone who embodies credibility and reliability, understanding the importance of ‘tiwala’—whether it’s the trust she nurtures with her fans or the different brands she works with.

Marian carefully aligns herself with brands and causes that resonate with her values. For more than a year, she’s been the face of the country’s leading consumer finance company, Home Credit Philippines. The brand and Marian’s partnership was built on more than just promoting the brand—it equally underscores Filipinos’ need for a trusted financial ally—a reliable partner to hold their hands as they move up in life.

“When I endorse a product, I always ask myself, what can I contribute to my fans and those who love me? For me, my fans are like family, and they always ask, oh, you’re endorsing Home Credit. Why did you choose to be part of that brand? What can it do for us? I want to be able to give a meaningful answer,” Marian shares.

She found that meaningful answer in Home Credit’s mission. The company’s commitment to providing accessible financial services, especially through 0% interest offers for essential needs like household appliances, gadgets, school supplies, and many more, resonated with Marian on a personal level.

A Mother’s Perspective

Marian’s connection with Home Credit is deeply rooted in her role as a mother.

“As a mom, I know how many expenses we have,” she says. “Nowadays, school isn’t just about buying school supplies like paper and pens—our kids need gadgets like laptops and smartphones, which are expensive, but essential for modern education. Sometimes, schools even identify specifications!”

For Marian, Home Credit’s services offer peace of mind. “With Home Credit, I know I can provide these needs without worrying too much about the financial strain. It gives mothers like me peace of mind, knowing that we can give our children what they need for their education,” she added.

More Than Just a Brand Ambassador

Marian sees her role with Home Credit as more than just an endorsement.

“When I endorse something like Home Credit, I’m promoting a service that genuinely helps people, including those who trust me,” she says. “My fans are curious, and I want them to know that Home Credit offers a way to address their needs, whether it’s groceries pang araw-araw, school supplies para kina ate at kuya, or even something like rubber shoes para kay bunso.”

For Marian, this partnership is about advocating for financial empowerment, particularly for Filipino families. “I want people to know that my endorsements are not just for show, but a reflection of what I believe and trust in. By working with these brands, I can assure my fans and those who believe in me that they are the best products and services I can recommend,” she emphasizes.

Trust and responsibility

As a consumer herself, Marian knows the importance of making trustworthy choices. “We all need to be responsible, whether we’re buying milk for our kids or a new appliance for our home,” she explains.

“It’s not just about the price—it’s about checking what’s in it, its specs, its quality, and payment terms. Sometimes, something might seem reasonably priced but turns out to be not worth it. This is why I only trust brands that deliver what they promise, just like Home Credit.”

This trust is also central to her role as a brand ambassador.

“Trust is everything, especially when you’re asking people to believe in something you’re endorsing. If I don’t believe in it, I can’t ask others to trust it. I’m transparent, and use the products and services I endorse,” she says.

With Home Credit, Marian’s trust is unwavering. “I trust Home Credit one hundred percent because it has proven itself as a reliable financial ally of the Filipinos who has served close to 11 million customers in 11 years, across more than 15,000 partner stores in 75 provinces nationwide. That’s something hard to find these days.”

A Message of Empowerment

Beyond her role in the spotlight, Marian’s story with Home Credit is one of mutual trust and respect. It shows how a celebrity partnership can be grounded on shared values rather than purely commercial interests. For Marian, this partnership is more than just a job—it’s a way to inspire people to take control of their financial journeys and make informed choices that will benefit them and their families.

As the partnership between Marian Rivera and Home Credit continues to flourish, it’s clear that it is about creating trustful and meaningful connections and empowering them with financial opportunities that will allow them to live more rewarding lives.

“I’m proud to be part of something bigger,” Marian says. “It’s not just about endorsing a brand—it’s about empowering people to believe in themselves and the choices they make for their future.”

Marian Rivera’s partnership with Home Credit serves as a reminder that the best collaborations are those that come from the heart. This partnership is a powerful testament to the value of trust—not just between Marian and Home Credit but including every Filipino who is striving to build better, empowered lives.

Recently, Home Credit released a digital film that highlights Marian’s Tiwala journey with Home Credit and how the brand serves as a helping hand and a financial ally for every Filipino in achieving their life goals.