Philippine Quill Awards, and 3 Silver Anvils from the 59 th Anvil Awards for its outstanding communications programs centered on sustainability, corporate social responsibility, human resource, and cybersecurity.
The Bank of the Philippine Islands (BPI) has once again proven its communication excellence after taking home multiple trophies from the 20th Philippine Quill and 59th Anvil Awards.
“We are honored to be recognized for these achievements, which speak of our dedication to communication excellence,” said Cathy Santamaria, BPI Chief Customer and Marketing Officer. “We are grateful to the esteemed judges of the Philippine Quill and Anvil awards for these wins, as they inspire us to do more for our clients and stakeholders, and to continue our efforts to build a better Philippines—one family, one community at a time.”
During the Philippine Quill Awards night, BPI took home the coveted Top Award for Communication Skills for its viral content “Going viral? Do it yourself,” which used a tactic called trendjacking to amplify its cybersecurity campaign, #BPICybersecuriTips. The same program also won an Award of Excellence in the Communication Skills – Social Media category.
Other BPI programs that received an Award of Excellence include the “BPI Small Enterprise Acceleration Lab (SEAL) 2022” under the Communication Skills – Corporate Social Responsibility category and “FinEd Unboxed” under the Communication Management – Corporate Social Responsibility category.
Meanwhile, receiving an Award of Merit were “Project Sustain”, which won in the Communication Management – Marketing, Advertising, and Brand Communication category; “9.9 BPI Investment Day” in the Communication Skills – Special and Experiential Events category; “BPI Farm-to-Table Program for Majayjay Farmers” in Communication Management – Corporate Social Responsibility category; “Tech Voc Program” in the Communication Management – Corporate Social Responsibility category; and “BPI 2021 Integrated Report: Reinventing Banking for a More Inclusive and Sustainable Tomorrow” in the Communication Management – Financial, Communication Skills – Publication, and Communication Skills – Writing category.
Anvil Wins
Coming on the heels of its Philippine Quill win, BPI earned three Silver Anvils in recognition of its impactful and innovative PR programs and tools during Anvil’s Gabi ng Parangal.
“BPI ProudtoBePartofIt Video Series” and “BPI Sustainability Awareness Month” won the Silver Anvil in the PR Tools–Multimedia and PR Tools–Special Events categories, respectively, while “BPI Cybersecurity PSA–Maging Listo, Huwag Magpaloko,” a collaborative project on cybersecurity between the bank and GMA, also received a Silver Anvil.
The Philippine Quill is presented by the International Association of Business Communicators Philippines, while the Anvil is given by the Public Relations Society of the Philippines.
Both awards programs are known to be the most reputable in their respective fields, with the former being considered the most prestigious in the field of business communication and the latter being known as the ‘Oscars of Public Relations.’