Brother International Philippines Corporation, a trusted brand in printing solutions in collaboration with its manufacturing facility, Brother Industries (Philippines), Inc. successfully conducted their annual Coastal Cleanup activity along the coastline of Brgy. Ticalan, San Juan, Batangas last June 22, 2024. The event aligns with the companies’ dedication to environmental sustainability, particularly during the crucial hatching season of the endangered pawikans (sea turtles).
A total of 178 dedicated volunteers from both Brother organizations gathered to clean the shores of Brgy. Ticalan. Equipped with sacks and tongs, the volunteers removed plastic waste and other debris along the shorelines, ultimately filling 50 sacks of trash. This year’s efforts follow last year’s impactful cleanup, where 120 sacks of plastic waste were collected at the Pawikan Sanctuary in San Juan.
“We believe that our responsibility extends beyond providing high-quality products and services. Initiatives like our annual Coastal Cleanup are a testament to our dedication to preserving our coastlines and protecting marine life,” said Glenn Hocson, President of Brother Philippines.
“By working with our sister company, volunteers, and the local community, we strive to make a positive impact on our planet and ensure a healthier future for generations to come.”
The coastal cleanup plays a crucial role in protecting marine life, particularly the pawikans that nest along these shores. Plastic waste poses a significant threat to marine biodiversity and the survival of these sea turtles. By removing harmful debris, Brother Philippines and Brother Industries are actively contributing to the preservation of Batangas’ marine ecosystem.
This initiative is a testament to the Brother Group’s commitment to environmental sustainability, embodied in their global slogan, “Brother Earth.” It represents the collective efforts of all Brother offices worldwide, united in implementing responsible business practices and impactful community engagement to address environmental challenges.
The annual Ocean Cleanup supports the United Nations’ Sustainable Development Goals (SDGs), specifically Goal 13 (Climate Action), Goal 14 (Life Below Water), signifying Brother International Philippines Corporation’s dedication to promoting and engaging in activities that contribute to global sustainability. In addition, the initiative also supports Goal 17 (Partnership for the Goals), strengthening collaborative efforts among its partners to address environmental issues and leveraging significant and beneficial resources.
The company’s commitment extends beyond its corporate walls and Ocean Cleanup activities, fostering positive environmental change in every region it operates through collaboration with government organizations, local communities, and NGOs.
The whole initiative aligns with the Brother Group Environmental Vision 2050 in Biodiversity Conservation to minimize the environmental impact of business operations on the ecosystem and promote activities to restore and conserve the ecosystem beyond the impact.