The Jollibee Group, led by President and Chief Executive Officer Ernesto Tanmantiong, recently welcomed the Canadian Minister for Agriculture and Agri-Food Lawrence MacAulay, Canadian Ambassador to the Philippines David Hartman, and other key Canadian government and industry officials to its headquarters in Pasig City, Philippines.
Minister MacAulay’s visit is part of Canada’s efforts to strengthen ties with the Philippines and explore other areas of collaboration, in line with the 75th anniversary of Philippine-Canadian relations.
“It is a privilege to host The Honorable Minister MacAulay, His Excellency Ambassador Hartman, and the Canadian delegation to the Jollibee Group,” shared Ernesto Tanmantiong, Chief Executive Officer of the Jollibee Group. “This comes at an opportune time as we recently opened our 100th Jollibee store in North America, right in Canada’s British Columbia. We thank the Canadian people for welcoming us since day one of our first store opening. Their warm and ever-increasing patronage gives us more joy to expand in Canada and North America, which is a key pillar of our global expansion.”
“During my visit to the Philippines and Malaysia, I had the pleasure of meeting with a number of food companies that source our world-class Canadian agricultural products, including the wonderful folks at Jollibee. With the opening of our first-ever Indo-Pacific Agriculture and Agri-Food Office, we are cementing our presence in the region for years to come and boosting trade and cooperation on both sides of the Pacific,” said Lawrence MacAulay, Minister of Agriculture and Agri-Food.
During the meeting, Minister MacAulay underscored Canada’s commitment to helping build resilient, sustainable supply chains in the region as part of its Indo-Pacific Agriculture strategy.
Alongside Minister MacAulay and Ambassador Hartman were the Honorable Kevin Lamoureux, Parliamentary Secretary to the Leader of the House of Commons; Paul MacKinnon, President of the Canadian Food Inspection Agency; and other key representatives from Canada’s agriculture and agri-food industry. Mr. Tanmantiong was joined by William Tan Untiong, Chief Business Support Officer; Joseph Tanbuntiong, Jollibee Group Chief Business Officer; David Beal, Global Chief Marketing Officer; Ferns Yu, President of Jollibee Philippines; and other representatives from Jollibee brand and Jollibee Group procurement.
To cap off the visit, the Canadian delegation made a brief stop at Jollibee’s 1000th Philippine store at Bonifacio Global City in Taguig. They were warmly treated to a Jolly Kids Party, which, for many members of the delegation, also served as their very first taste of Jollibee’s bestsellers such as Chickenjoy fried chicken and Jolly Spaghetti.
Jollibee’s Presence in Canada
Jollibee opened its first store in Canada in Winnipeg in 2016, and currently has 28 stores across the provinces of Ontario, Alberta, Manitoba, Saskatchewan, and British Columbia.
Canada is also home to Jollibee’s 100th store in North America, which the brand recently opened in Surrey, British Columbia, Canada, last January. The opening attracted huge crowds who waited hours to taste their Jollibee favorites, a testament to the brand’s strong equity and delicious offerings. The long queue was reminiscent of the first Canada store opening in Winnipeg, where people waited amidst heavy snowfall and sub-zero weather.
Recently, Jollibee has been recognized as the second fastest-growing restaurant brand and 5th strongest brand in the world by Brand Finance, a leading independent brand valuation and strategy consultancy.