Cebu Pacific’s (PSE: CEB) Chief Marketing and Customer Officer, Candice Iyog, was hailed as the Chief Marketing Officer of the Year at the 2024 Asia Pacific Tambuli Awards held on June 4, 2024.
The annual Asia Pacific Tambuli Awards recognizes the marketing and sustainability campaigns of businesses that push for performance with purpose.
The Chief Marketing Officer of the Year award is given to individuals who embody leadership and excellence in terms of business profitability and promotion of brand purpose through marketing initiatives.
Iyog has been an integral part of CEB’s success since 2003, leading the marketing and distribution team of the Philippines’ leading airline:
- In 2019, she took on an expanded role as Vice President for Marketing and Customer Experience, ensuring that the airline operates with a customer-first approach.
- She pioneered several industry-first initiatives, including the introduction of e-ticketing in the Philippines in 2003 and the launch of Asia’s first-ever 24/7 customer command center operated by a low-cost carrier in 2017.
- It was also under Iyog’s leadership that CEB solidified its brand as an airline – with its trademark Piso Sale and the pandemic-borne CEB Super Pass, an open-dated, open-destination P99 voucher, designed based on data and customer need for flexibility.
- Aside from marketing and customer experience efforts, Iyog has also been at the forefront of leading with purpose within CEB as she influences the organization’s initiatives to promote diversity, equity and inclusivity, and sustainability in the workplace.
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