In a vibrant display of solidarity and support for the LGBTQIA+ community, Cebuana Lhuillier proudly participated in the country’s largest pride march held at the Quezon City Memorial Circle last June 22,2024. The event was participated in by thousands of individuals, organizations, and companies who celebrate diversity and support equal rights for LGBTQIA+ community.
By joining this year’s pride march along with 200,000 other attendees, Cebuana Lhuillier reaffirmed its commitment to the ongoing struggle for LGBTQIA+ rights while celebrating the community’s colors and the progress they’ve made. More so, the company’s participation on this year’s march, called “Love Laban 2 Everyone” emphasized that the company treats inclusivity as a sustained commitment, rather than a momentary effort.
Over the years, Cebuana Lhuillier has continuously championed diversity and inclusion throughout its organization. Heavily driven by its ongoing internal campaign called “iBelong”, the company continues to pour efforts on making everyone in the organization feel welcome and safe, regardless of gender. Through this, the company demonstrated how its company culture of diversity and inclusivity reflects not just internally, but also externally.
Jean Henri Lhuillier, the President and CEO of Cebuana Lhuillier, expressed his enthusiasm for the event, stating, “We are proud to stand with the LGBTQIA+ community in their fight for equality, acceptance, and SOGIE rights. At Cebuana Lhuillier, we believe that diversity strengthens our organization, and we are committed to promoting a culture of inclusion both within our company and in the communities we serve.”
Several Cebuana Lhuillier employees joined the Pride March to embody the spirit of unity, love, and support. Holding signages and flaglets, the team marched side by side on a sea of rainbow flags, through rain and shine, to prove its utmost support the LGBTQIA+. Though the main program may have been postponed due to inclement weather conditions, the message of hope and inclusivity shone through with the warm spirit everyone shared.
As the pride march came to an end, the message left was clear: Cebuana Lhuillier is a strong LGBTQIA+ ally and that it stands firm in treating everyone with dignity and respect. This event also marked a significant milestone for the company as it is the first time that they took part in the QC Pride March. Through this initiative, Cebuana Lhuillier has proven how dedicated they are to their advocacies — whether it may be financial inclusion or societal inclusivity — and that everyone can thrive while staying true to their authentic selves.