Condura, the country’s leading refrigerator brand, is making the holiday season extra special with its “Ang Gaan ng Pasko with Condura” Christmas pop-up experience, designed to bring joy and convenience to Filipino families. Following a successful run at Market! Market! in Bonifacio Global City, Taguig City, the pop-up has now arrived at Robinsons Starmills in San Fernando, Pampanga, and will remain open until December 20.
For many Filipinos, preparing for the holidays can be hectic. Condura recognizes this and aims to lighten the load, allowing families to focus on what truly matters—creating lasting memories together. At the heart of the pop-up is a festive installation: a giant Christmas tree reimagined with a Condura refrigerator as its trunk. The installation embodies Condura’s campaign message of a lighter, brighter Christmas.
The pop-up offers a curated showroom where shoppers can explore a range of Condura appliances, perfect for gifting loved ones. This year’s highlight, the No Frost Storage+ Top Freezer refrigerator, is designed with Filipino families in mind. Its surprisingly large freezer capacity can accommodate up to 20kg of frozen food packs to be enjoyed throughout the holiday season and beyond. Other featured appliances include the sleek and spacious Icon No Frost Side by Side Titanium Steel White Glass Multi-Door refrigerators; the Smart & Easy All-Around Dryer Dehumidifier; the quiet and efficient Smart & Easy Inverter Top Load Washing Machine; and Smart & Easy Gas Range Cooker for easy, quick cooking.
“Christmas is a special time for Filipinos, and we want to make it as light and joyful as possible,” said Rachel Bernadino, Head of Brand Marketing at Concepcion-Durables, Inc. “Our pop-up offers a fun, interactive way for families to explore Condura’s best-loved products and find the perfect gifts to make their celebrations even more memorable.”
Condura is also exhibiting an exclusive line of Storage+ refrigerators as part of their BE-YOU Series. These limited-edition refrigerators are available in light taupe, beige, and powder blue–minimalist, stylish colors to match modern consumer taste and create a kitchen space that “truly reflects you.”
Completing the festive atmosphere, Condura is hosting weekend pocket activities, including meet-and-greets with Santa, exciting raffles, and lively musical performances featuring beloved Pinoy Christmas songs.
Condura’s pop-up at Robinsons Starmills enables shoppers to explore the brand’s best-selling products, making it an ideal stop for thoughtful gift giving and celebrating a joyful Filipino Christmas.