EastWest Ageas recently scored wins for its brand transition campaign from two prestigious award-giving bodies: an Award of Merit from the 20th Philippine Quill Awards and a Silver Award from the 59th Anvil Awards.
The two respected organizations recognize exemplary bodies of work in business communications, marketing, and public relations. “We are honored to receive these awards as they show that we are on the right track on our journey to even greater success. And I am immensely proud of our team,” shares EastWest Ageas President and CEO Sjoerd Smeets.
The Philippine Quill Awards is given by the International Association of Business Communicators (IABC) Philippines. These awards recognize excellence in strategic communication and outstanding communication skills in the country.
Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Award is regarded as the most prestigious symbol of excellence in public relations practice in the country. Entries are evaluated in three phases by distinguished panels of screeners, judges, and multi-sectoral jurors, both from the Philippines and abroad.
Rebranding to EastWest Ageas
The award-winning campaign was born through the partnership between EastWest Bank, one of the country’s fastest-rising banks with 30 years of local experience, and Ageas, the Belgium-based global insurance company with 200 years of insurance expertise. The company officially transitioned into EastWest Ageas in 2022.
“We needed a name that captures our ambitions to grow and serve more Filipinos so they can have a better tomorrow while also reinforcing our story to the public,” Joub Miradora, Chief Customer Officer, shares.
EastWest Ageas (EWA), formerly Troo, started its life insurance operations in the Philippines in 2015. In its first year, the company ranked 34th and reached the 12th spot by the end of 2022. Now, EastWest Ageas aims to grow even further in the industry by leveraging its strong corporate culture and a range of customer-centric business transformations. And the first transformation was the brand itself.
With these recognitions from the Philippine Quill Awards and the Anvil Awards, the brand transition is a testament to the power of taking risks and embracing the promise that transformation brings. More can be expected from EastWest Ageas in 2024 as the company continues to build a better tomorrow for all Filipinos.