Seiko Epson Corporation (TSE: 6724, “Epson”) has achieved a significant milestone with cumulative global sales of Epson’s high-capacity ink tank printers, surpassing 100 million units since the launch of EcoTank in 2010. Originally introduced in Indonesia, Epson’s ink tank printers have been adopted, and are now sold in 170 countries and regions worldwide.
Epson’s high-capacity ink tank printers have a particularly strong foothold in emerging markets, where affordability and eco-conscious usage are essential to businesses and households alike. This innovative high-capacity ink tank technology continues to resonate across Asia, aligning with rising demand for efficient, sustainable, and cost-effective alternatives to traditional cartridges. Since the launch of this range, Epson has transformed the printer business model, becoming a dominant player in the high-capacity ink tank printer segment.
“High-capacity ink tank printers are fundamentally different from traditional cartridge models, and we faced many challenges in developing them,” said Noelle Gonzalez, Marketing Division Head at Epson Philippines. “But we persisted, driven by the desire to help customers print without hesitation by delivering a printer that provided minimal hassle, lower costs, and a reduced environmental impact. Since our debut, we’ve seen remarkable support for these products, as they provide users with cost-effective, reliable, and eco-conscious printing solutions.”
Strong Market Impact in Asia and Beyond
Epson continues to maintain the No. 1 global market share in high-capacity ink tank printers with approximately 45% of units shipped in the office and home inkjet printer market. In Southeast Asia, where Epson is the market leader for ink tank printers, this approach has driven accessible, environmentally conscious printing solutions that address a diverse range of user needs.
Epson will continue to focus on innovations tailored to meet the unique needs of customers across Asia and the world, providing both value and reduced environmental impact.