Ever Bilena, a long-standing partner of the Miss Philippines Earth pageant, is taking their collaboration to a new level this year. With a shared dedication to beauty and environmental responsibility, Ever Bilena is leveraging the pageant’s platform to promote its clean beauty advocacy and commitment to sustainability.
The partnership boasts a remarkable track record. Ever Bilena’s Miss Philippines Earth winners have consistently gone on to claim national Miss Earth Philippines titles, including Imelda Schweighart (2016), and even international Miss Earth crowns held by Jamie Herrell (2014) and Angelia Ong (2015).
This year’s focus tackles a critical environmental concern: the growing problem of post-consumer waste. Ever Bilena leverages the Miss Philippines Earth platform to raise awareness about upcycling and showcase their sustainability initiative with Ecoloop, Republic Cement’s resource recovery arm.
Ecoloop utilizes co-processing technology, transforming plastic waste into alternative fuel for cement production. This reduces reliance on fossil fuels like coal, effectively diverting waste from landfills and waterways. The initiative tackles plastic pollution at its source by capturing both pre-consumer and post-consumer plastic waste.
The collaboration extends beyond education. Miss Philippines Earth candidates recently posed with cement made from post-consumer plastic waste, including waste collected by Ever Bilena itself and even used Ever Bilena cosmetic products.
According to Ever Bilena’s Chief Sales & Marketing Officer, Denice Sy, “This powerful image unites beauty, environmental consciousness, and innovative solutions – a perfect representation of the Ever Bilena and Miss Philippines Earth partnership.”