Find Your Purpose with Mondelēz International

• Snacks company celebrates its annual “Purpose Day” in support of World Mental Health Month
• Champions Mindful Snacking and Physical Fitness among its people

Mondelēz International in the Philippines recently celebrated its Purpose Day, an annual event dedicated to reinforcing the company’s mission of empowering people to snack right. This year’s celebration, themed #ProudToBeMDLZ, focused on encouraging its employees to make mindful choices in their everyday lives, whether in their snacking habits or their commitment to fitness and well-being. The event was also marked by the conclusion of its internal Walk-Run-Bike-Workout (WRBW) Challenge, a company-wide fitness initiative that saw nearly 100 participants embracing the importance of health alongside mindful snacking.

Aleli Arcilla, Managing Director of Mondelēz International in the Philippines, underscored the connection between snacking and well-being, stating, “At Mondelēz International, where snacking is at the heart of what we do, it’s important to remind ourselves that we must be mindful about our actions. We support making purposeful choices, both in how much we snack and how much time we devote to physical fitness. That’s why we started the WRBW challenge in 2021, at the height of the pandemic. To remind our people that wellness should always be a priority. On this our 3rd year, I am happy to see the commitment of our people to their own wellbeing, something the company greatly supports.”

Purpose Day celebrated the conclusion of the WRBW Challenge, which saw impressive results across all categories. A total of twelve million steps were logged in the Walk challenge, more than three thousand kilometers covered in the Run challenge, almost six thousand kilometers completed in the Bike challenge, and a staggering seven hundred thousand calories were burned in the workout portion. This challenge was not just about individual accomplishments but also about fostering a culture of health and well-being within the organization.

The event highlighted the company’s dedication to Mindful Snacking, an integral part of Mondelēz International’s global leadership in the snacking industry. Employees were reminded of the significance of savoring snacks in a more mindful way—by taking the time to appreciate the flavors, enjoying smaller portions, and making healthier snack choices. These initiatives reflect Mondelēz International’s ongoing effort to promote eating snacks with attention and intention to have a more satisfying snacking experience and avoid overindulgence.

Another standout initiative of Purpose Day was the celebration of “Find Your Purpose Day” last October 4—a free day for employees to reflect, recharge, and reconnect with their personal purpose. By providing employees with a dedicated day to rest and focus on what drives them, the Company is fostering both professional and personal growth in support of World Mental Health Day this October.

“It was a day meant for recharging and reconnecting with what drives our people. Mental health is a priority for our Company and we wanted to dedicate day for that, apart from the support provided to our colleagues all year round.” Arcilla concluded.

As a global leader in the snacking industry, Mondelēz International continues to champion a culture where its employees live more mindfully, making balanced choices in both their professional and personal lives. The success of Purpose Day, combined with the WRBW Challenge, demonstrates the company’s commitment to making the right snacks, for the right moment and made the right way. This dedication has been recognized with Mondelēz International’s recent induction into the HR Asia Hall of Fame, celebrating its status as one of the Best Companies to Work for in Asia for the fifth consecutive year.