with CEO Alfred Xerez-Burgos III and the President’s Circle.
Big milestones call for grand celebrations, and Forest Lake Development Inc., the Philippines’ leading memorial park developer, commemorated its remarkable achievement of surpassing PHP 3.2 billion in sales in 2023 with a spectacular gala at its 10th National Sales Convention. The celebration, held at the Grand Ballroom of City of Dreams Manila last April, paid tribute to Forest Lake’s top-performing sellers whose tireless efforts have propelled the company to new heights.
The event not only highlighted Forest Lake’s impressive sales figures but also marked its expansion to over 37 sites nationwide, solidifying its extensive network of memorial parks. Most importantly, the convention served as a platform to honor Forest Lake’s over 5,000 active sellers, whom the company regards as indispensable to its success and sustained market leadership.
From left: Rogelio Farofaldane, Gilbert Pile, Jennifer Pile, Lea Genova, Ermilando Varilla, Edith
Basa, Carlomagno Guevarra, Gina Tonson, Trinidad Magtalas, Marilyn Ocampo, Ernesta Ibañez,
Nellie Marveled, Lance Allen Tonson, and Emelita Bitangcol.
Not in photo: Nicole Senangelo and Glenn Palencia
“Our sales team’s exceptional performance in achieving PHP 3.2 billion in sales is a true testament to their dedication and hard work,” said Alfred Xerez-Burgos III, Forest Lake’s President and CEO. “Their relentless pursuit of excellence has been the cornerstone of our success.”
The convention, themed “Unstoppable Icons,” also announced an all-expenses-paid trip to Ho Chi Minh, Vietnam, for top-performing agents, sales leaders, and park managers. This reward underscored Forest Lake’s commitment to recognizing and incentivizing its sellers’ exceptional efforts.
Carlos Miguel V. Locsin, Forest Lake’s National Sales & Marketing Head, emphasized the significance of the company’s sales-driven growth: “We are proud to announce that Forest Lake has achieved a remarkable milestone, surpassing PHP 3.2 billion in sales revenue. This accomplishment reflects our stature as the strongest sales force in the industry.”
In praising its sellers, Forest Lake ensures that their efforts are rewarded with substantial benefits, including commissions, bonuses, recognition programs, and significant career development opportunities. These incentives are designed to foster excellence and motivate sellers to reach their full potential.
Editha Basa, Forest Lake’s top agency manager, affirms this, saying, “Being part of Forest Lake has been an incredibly rewarding experience. The incentives and support we receive motivate us to achieve our best, and seeing our efforts contribute to the company’s growth is truly fulfilling.”
As Forest Lake continues to pursue sales-driven growth throughout the year, the developer remains confident that its dedicated sales team will continue to expand, living up to this year’s battle-cry: “United We Soar, 4 for 2024.”
“Our ultimate goal has always been to establish a nationwide reach, where we can serve every Filipino through our developments,” said Carlos Miguel Locsin. “This can only be achieved through the efforts of our top-notch sales team, who have been with us on every step to success.”
Forest Lake invites those interested in joining its dynamic sales force to explore available career opportunities on its official website, forestlakeparks.com. Aspiring sellers and interested clients can also visit Forest Lake’s official Facebook page at facebook.com/ForestLakeMemorialParks and Instagram at @forestlakememorialparks.
For over 27 years, Forest Lake has established itself as a leader in providing thoughtfully designed, family-friendly memorial parks throughout Luzon, Visayas, and Mindanao. These parks are more than places of remembrance; they are vibrant spaces where families gather, connect, and celebrate their loved ones’ memories.
As the foremost memorial park developer in the Philippines, with over 37 parks nationwide, Forest Lake is committed to expanding its offerings to include total memorial care services such as chapels, columbariums, and cremation. This expansion underscores the company’s dedication to meeting the evolving needs of Filipino families.
Guided by its mission to create “A Better Place,” Forest Lake upholds values of innovation, creativity, teamwork, personalized service, value creation, and professionalism. The company integrates cutting-edge technology to enhance service delivery and foster a seamless, personalized experience for every client. Forest Lake’s collaborative approach ensures that each park is a testament to thoughtful design and professional excellence, offering significant value to both clients and investors through low-risk, high-yield opportunities.
Forest Lake Memorial Parks is headquartered on the third floor of Alexcy One Building, 51 President’s Avenue, 1718, Parañaque City.
Join Forest Lake in its vision to provide spaces where the memories of loved ones are celebrated and immortalized, and where families can create new, lasting memories together.