From whimsical life-sized candies and confectioneries, colorful hot air balloon to exciting activities, Chupa Chups, the world’s most iconic lollipop brand, brought the fun to even greater heights to celebrate the Lolliday 2024 – four days of fun games and activities at the SM Mall of Asia (MOA) Atrium.
Adding buzz to the big event were a series of video clips shared on social media platforms where augmented reality hot air balloon in Chupa Chups’ signature brand was seen flying in People’s Park in Davao, CCLEX in Cebu and Rizal Park Manila before landing at SM Mall of Asia!
Now on its third year, in partnership with SM Malls, the hype did not disappoint as the MOA Atrium was seen turning into a vibrant candy land with candy installations strewn all over the venue. Each Instagrammable corner allowed guests to take pictures of featured Chupa Chups candies and share on social media while enjoying different games and activities with their loved ones. These include the Choose to Dance where participants danced to the beat of the music; Choose to Play where friends and family were able to play games; Choose the Vibe where they can play melodic music with song sheets; and lastly, Choose to Pose which allowed them to give their best smiles for the photobooth.
Chupa Chups Lolliday 2024 was truly a Forever Fun-filled celebration!