Ginebra San Miguel Inc. (GSMI), the maker of the world’s largest selling gin, names Jayson Luzadas aka Boss Toyo rapper and host of the popular Youtube show, Pinoy Pawnstars, the showbiz newcomer and heartthrob lawyer of Cebu, Atty. Oliver Moeller, and GMA Sparkle Talent and content creator, Mikee Quintos as the new ambassadors for the next “Gin-Is-In” campaign. They were introduced during the World Gin Day celebration at Novotel Manila, attended by friends from the media, social media celebrities, and brand ambassadors.
Through the “Gin-is-In” campaign, GSMI aims to ignite a greater appreciation of gin’s outstanding qualities that separate it from other liquor categories, as it is a drink that is ‘Cool, Clear, and Versatile.’
Gin has a distinct aroma and taste profile, which can be attributed to juniper berries and select botanicals that give it a cool and refreshing vibe. Gin’s clear quality is ensured by the meticulous distillation process that delivers purity of essences. Gin is also a versatile drink that you can mix in many ways depending on the occasion on your choice.
Gin is Cool
Rapper and content creator Boss Toyo, known for his buy-and-sell business “Pinoy Pawnstar,” boasts a collection of over 400 cool, unique, and valuable memorabilla previously owned by celebrities and personalities. For Boss Toyo, Ginebra San Miguel’s 190-year history as a brand makes it cool. A refreshing shot of gin helps him unwind after a busy day of deal-making. The crispness and botanical notes of gin is the perfect way to cap off his deals.
Gin is Clear
A new face in the showbiz industry, Cebu-based Atty. Oliver Moeller understands the importance of clear communication in sharing his legal, fitness, and sports advocacies as a public figure. Atty. Oliver appreciates the clear character of gin as a spirit that truly fosters connection and good times, as he enjoys it to drink with friends.
Gin is Versatile
Much like a well-crafted gin, Mikee Quintos brings a range of talents that allow her to excel in the entertainment industry. As an actress, Mikee is game to portray and act out any role. What Mikee loves about gin is the endless possibilities of cocktails out there. No matter the day or mood, there’s a perfect gin cocktail that goes with it.
GSMI is thrilled to have three exciting and authentic personalities who perfectly embody the unique characteristics of gin – Boss Toyo is ‘Cool like Gin,’ Atty. Oliver is ‘Clear like Gin,’ and Mikee is ‘Versatile like Gin.’
As part of World Gin Day festivities, here are five pocket events scheduled on June 8 – Takas Bar in Katipunan Quezon City, Southvibes in Dasmarinas Cavite, Olive Bar in Angeles Pampanga Tambayan sa Pardo in Cebu City and GG Sisig in Davao City featuring music and games sure to make these affairs unforgettably fun. For the rest of the Saturdays in June, Gin is In promotions will give away prizes when patrons order the featured gin drinks.Gin is truly in on World Gin Day and everyday.