Global sports retail brand Decathlon unveils its 10th store in the Philippines, a 3,000 sqm sports retail zone at SM City Cebu. It is the first store outside Mega Manila for the France-based sports brand, our 6th store in partnership with SM, and the first Decathlon Philippines store to open this 2024.
“We are excited to launch not only a new store, but a key milestone for us in making sports accessible to more and more Filipinos,” Hans Iff, President of Decathlon Philippines, states. “In Decathlon we always go where the sport lovers are, and Cebu is the perfect starting line for us, with its blend of urban playgrounds and nature destinations, and of course its active and dynamic residents. We look forward to welcoming all sport lovers and sparking the wonders of sport within each one.”
Decathlon Cebu offers an expansive range of products for over 70 sports, with expansive display areas and experience zones for everyone to try and test. “We are happy to be in Cebu, a home for outdoor, water, and multisport activities, and a popular local and international tourist hub. Our goal is to be where the sport passionates are, but we also recognize that we are so much more than sport – we exist to unlock the love of sport in everyone. We look forward to having everyone discover our best-value sports products at an accessible price, and welcome everyone in SM City Cebu, ” Hathaipat ‘Spray’ Theintangpiriya, store leader for Cebu and city leader for Visayas and Mindanao, shares.
Spray also assures that the Decathlon journey will continue to grow in the Visayas region. “Our Cebu store is only the starting line of an exciting Decathlon adventure. Our mission definitely isn’t done, and you can look forward to having more and more stores within the region in the coming years.”
Decathlon Cebu also has a few surprises for all sport lovers this opening week. On March 1 only, the first 100 customers will receive an exclusive Decathlon backpack. On March 1 to 3, customers with a minimum purchase of P3500 will get an exclusive Decathlon Cebu tote bag, and on March 4-10, a special dry bag awaits customers with a minimum single receipt worth Php 3500. Only Decathlon members are eligible for the promos – simply sign up for free to enjoy up to 2-year warranty and 365-day refund and exchange on most items, access to Decathlon playgrounds and sports events, and more member-only promos and exclusives.