In celebration of G DAY, Globe successfully engaged its customers to support efforts against involuntary hunger, reaching its goal of collecting 100,000 Globe Rewards points five days ahead of target.
Through Globe’s G-gantic Goals campaign, 100,000 Globe customers donated 1 Rewards point each to support the Hapag Movement, a program dedicated to alleviating involuntary hunger and providing livelihood opportunities to vulnerable families nationwide.
G-gantic Goals is among activities being held in celebration of G DAY, Globe’s annual event commemorating its iconic 917 prefix. Beyond exclusive rewards and exciting surprises, Globe is offering an opportunity for customers to make a meaningful impact on the lives of those in need through the campaign.
“G-gantic Goals or GGG empowers our customers to become active agents of change, helping combat hunger and contributing to broader sustainable development goals. We are very grateful to those who helped us achieve our G-Gantic Goal of raising 100,000 Rewards points for the Hapag Movement faster than expected!” said Jerome Patalud, Head of Globe Rewards.
Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer, added: “By aligning our G Day celebration with The Hapag Movement, we’re showcasing how technology can be a force for social good. This campaign exemplifies how business goals, customer engagement, and social responsibility can come together to create shared value for everyone involved.”
G-gantic Goals called for 1-point Rewards donations from its customers starting September 1, kicking off the month-long G DAY celebrations. The donation period was supposed to end on September 20, but Globe reached the 100,000 target by September 15.
The campaign will culminate on September 28, Saturday of the National Family Week with a special treat for 917 Hapag Movement beneficiary families or about 3,688 individuals who will receive G Day grocery baskets filled with food essentials worth over Php 1 million.
As an added surprise, the families will also be treated to a free movie screening where they can watch together and bond— an experience that will be a first for some. The screenings will take place at select Ayala Malls Cinemas nationwide: TriNoma, Ayala Malls Feliz, U.P. Town Center, Ayala Malls MarQuee Mall in Pampanga, Ayala Center Cebu, and Ayala Malls Abreeza in Davao.
Globe is collaborating with partners including Ayala Foundation, Scholars of Sustenance Philippines, Ayala Malls Cinemas, and Puregold Price Club Inc. to bring this special treat to life.
G-gantic Goals is just one of the many ways Globe customers can support causes through their Rewards points. Globe encourages its customers to explore other G Day programs this year, emphasizing how small individual contributions can lead to significant collective impact.