In celebration of Project PEARLS’ 14th anniversary, Globe and TM customers can now help combat hunger in the country and give disadvantaged children a better life by donating their Rewards points to the organization through the GlobeOne app.
Project PEARLS, a partner of Globe’s hunger alleviation program, The Hapag Movement, has been tirelessly working since 2010 to provide education, empowerment, nutrition, and healthcare to communities in need across Metro Manila, Bulacan, Cavite, Zamboanga Sibugay, and Zambales.
As it enters another year of service, Project PEARLS is expanding its fundraising efforts to reach more supporters and make an even greater impact.
“We are happy to partner with Globe in offering this convenient yet impactful way for its customers to contribute to our cause,” said Melissa Villa, Project PEARLS Founder and Executive Director. “Every donation, no matter how small, helps us provide nutritious meals, education, and healthcare to children and families in need.”
Globe and TM customers can donate as little as one Rewards point to Project PEARLS, making it easier than ever for individuals to support the organization’s vital work. This initiative aligns perfectly with the Hapag Movement’s goal of leveraging technology and partnerships to drive collective action for sustainable development.
“We extend our heartfelt congratulations to Project PEARLS on its 14th anniversary of making a profound difference in communities across the Philippines,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe. “To mark this milestone, we are excited to empower more people to join the fight against hunger by offering our customers the opportunity to donate their Rewards points to Project PEARLS via the GlobeOne app.”
In addition to the new GlobeOne app donation channel, Project PEARLS is commemorating its anniversary with other exciting initiatives.
Project PEARLS has launched a virtual charity auction, offering supporters the chance to bid on exclusive items such as a Taylor Swift-signed acoustic guitar, framed NBA jerseys autographed by basketball legends Kobe Bryant, Lebron James, and Steph Curry, a trip to Tuscany, and more. While primarily targeting US-based supporters, these prizes can be shipped worldwide, expanding the reach of Project PEARLS’ fundraising efforts.
The anniversary celebrations will culminate in a gala event at the end of the month, bringing together some of Project PEARLS’ biggest partners, including Globe and Canva. This event will highlight the organization’s achievements and reinforce its commitment to creating lasting change in communities across the Philippines.
Globe’s collaboration with Project PEARLS started earlier this year. The organization became an international partner of the Hapag Movement, enabling US-based individuals and corporations to contribute to the cause through the dedicated platform at https://givebutter.com/c/globe_projectpearls/. This alliance has opened up new avenues for global engagement, particularly among the 4 million Filipino-Americans in the United States.
The Hapag Movement, launched in 2022, has already made significant strides in addressing hunger in the Philippines. To date, it has provided food packs to over 95,000 Filipinos and produced 2,662 livelihood training graduates, with 2,361 of them successfully starting their own small businesses.
Despite these efforts, the need for continued support remains crucial. In June 2024, 17.6% of Filipino families reported experiencing involuntary hunger or had nothing to eat at least once, according to the latest Social Weather Stations survey. This is an increase from 14.2% in March 2024.
Hapag Movement and Project PEARLS call on the public to support its various fundraising activities as every contribution helps the organization move closer to its vision of a world where no child goes hungry.