Two respected names in their fields, Hanabishi Appliances and Sarah Geronimo-Guidicelli, recently renewed their long-standing partnership.
“We are happy to have Sarah in the Hanabishi family. Like Hanabishi, she is loved and trusted by many Filipinos,” said Hanabishi Appliances Vice President for Finance and Marketing Cherish Ong-Chua.
Sarah shared that she is thrilled to continue her journey with Hanabishi.
“We both believe in inspiring people to have a stress-free life and fill it with the things that they love most. Malaki ang naitutulong ng Hanabishi sa pagpapagaan ng buhay, lalo na sa mga homemakers (Hanabishi helps a lot in making life easier, especially for homemakers),” Sarah said.
Both household names in the country, Hanabishi is a beloved appliance brand with products that can be found in most Filipino homes, and Sarah is the Philippines’ Popstar Princess.
Hanabishi was founded in 1986, and is best known for its quality yet affordable products. From selling small appliances like electric fans, Hanabishi has grown to offer innovative new products that address the needs of Filipino families, particularly mothers through its values of quality, affordability, and practicality. Hanabishi has also helped communities, such as Marawi, through its different corporate social responsibility (CSR) initiatives like partnering with the Kapuso Foundation in the rebuilding of classrooms.
Sarah has been in showbiz for more than two decades now. She is one of the most popular Filipino artists in the world. She has received numerous accolades as a singer, the most recent of which was the Global Force Award during the 2024 Billboard Women in Music Event in Los Angeles, California. Sarah is also an actress and TV host.
“It’s an honor to have Sarah as part of the Hanabishi family. She is an inspiration not just for women but for every Filipino,” Ong-Chua said.
Sarah shared that it is likewise an honor to represent Hanabishi.
“I love that Hanabishi is involved in community-building efforts, that it gives back to Filipinos,” Sarah said.