Hanabishi Appliances has extended its partnership with Filipino entertainment icon “Bossing” Vic Sotto, who is continuing his role as the company’s brand ambassador for the 10th consecutive year.
“Bossing Vic’s influence extends beyond the screen. This makes him the perfect brand ambassador for Hanabishi as we continue to serve customers across the country and fulfill our mission of celebrating life’s everyday pleasures and honoring Filipino traditions,” said Cherish Ong-Chua, VP for Marketing and Finance of Hanabishi Appliances.
She added that having Sotto in the Hanabishi family has strengthened the brand’s connection with Filipino consumers throughout the years.
“Bossing Vic resonates with Filipinos through his authenticity, relatability, and enduring charm. He also aligns with our core values and principles,” Ong-Chua said.
Bringing Happiness to Filipinos
“Isang malaking karangalan ang maging ka-partner ng Hanabishi sa pagbigay ng kasiyahan sa pamilyang Pilipino (It is a great honor to Hanabishi’s partner in bringing joy to Filipino families),” Sotto said.
The veteran actor and television host became the first brand ambassador of Hanabishi in 2014. He has appeared in the brand’s numerous marketing campaigns and product promotions both online and in print.
Sotto has also worked with Hanabishi for the community projects of the Philippines’ longest-running noontime show, Eat Bulaga.
“Ang Hanabishi ay naging kaagapay namin sa paghatid ng saya at pag-asa (Hanabishi has helped us in providing happiness and hope),” Sotto said.