The Head of Public Relations of Home Credit Philippines has been elected to serve as a Board Member in the Philippine Association of National Advertisers (PANA) and as a Trustee in the PANA Foundation (PANAF), for the year 2024
With his extensive experience and outstanding contributions to the field of public relations, Ken Lerona brings his wealth of knowledge and strategic insights to both PANA and PANAF. His roles highlight his commitment to advancing the Philippine public relations and advertising industry and supporting meaningful initiatives that make a positive impact to society.
As a Board Member of PANA, Lerona will actively contribute to shaping the strategic direction of the organization, fostering collaboration among industry professionals, and promoting excellence in brand building practices amidst the background of digitalization and AI revolution. Simultaneously, as a Trustee in PANAF, he will play a vital role in promoting a socially aware community and will prioritize the best interests of the communities member brands serve.
Lerona is committed to give his best on these roles. “I am committed to contributing my skills and experience to further the missions of both organizations and to uphold the standards of excellence in the Philippine marketing and brand building industry as we transition to the new age of the brand building that is influenced by data and artificial intelligence,” said Lerona.
Lerona also served as director of PANA in 2020 to 2021. He was part of the board of the Public Relations Society of the Philippines in 2017.
This significant development not only underscores Lerona’s leadership capabilities but also reflects Home Credit’s commitment to fostering industry leadership and contributing to the betterment of society by actively promoting responsible brand-building. As Lerona takes on these roles within PANA and PANAF, Home Credit anticipates that his contributions will not only enhance the company’s visibility within the PR and advertising landscape but also strengthen its dedication to corporate social responsibility.
Home Credit believes active participation in industry associations and foundations aligns with its core values and demonstrates a commitment to shaping a responsible and innovative financial industry.
Lerona eagerly anticipates the positive impact his contributions to PANA and PANAF will have on Home Credit.