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Home»Business»Holcim building solutions take center stage in new rock-inspired ad featuring Parokya star Chito Miranda
Business

Holcim building solutions take center stage in new rock-inspired ad featuring Parokya star Chito Miranda

Team OrangeBy Team OrangeJune 26, 2024No Comments2 Mins Read
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Holcim Philippines’ latest campaign featuring Pinoy rock star Chito Miranda

Leading building solutions provider Holcim Philippines is highlighting its strength in providing a reliable supply of innovative and sustainable construction materials in its latest commercial featuring rock star Chito Miranda.

In the ad, Miranda, frontman of the rock band Parokya ni Edgar, plays a sales officer confidently guaranteeing potential customers– a homeowner, an architect, and a contractor– that Holcim has the right solution for constructing homes, buildings, and roads. The commercial features punk rock music with crunchy guitar riffs and powerful vocals to further reinforce Holcim Philippines’ bold message.

Holcim Solido is the ideal solution for road and infrastructure projects.

Beyond showcasing Holcim’s range of high-performance building solutions for major construction projects, the commercial highlights how the company’s offerings are “maaasahan,” and “okay sa kalikasan” in line with its promise of reliable supply and sustainable products.

“It’s a privilege to work with Chito on this campaign. We are excited to have rock legends help us creatively communicate to the public the value of using Holcim cement solutions,” said Holcim Philippines Senior Vice President for Retail Sales Albert Leoveras.

Holcim Philippines Senior Vice President for Infrastructure and Industrial Sales Ramakrishna Maganti added, “We put together a top-notch team to produce this video, and we’re very pleased with the final result. We hope this ad further inspires confidence in our diverse line of products. Sa Holcim, basta konstruksyon, may solusyon!”

For all one’s construction needs, Holcim has cement that’s fit for the job.

The commercial features a diverse array of Holcim’s innovative building solutions. Leading the pack is Excel ECOPlanet, an environmentally friendly cement specifically formulated for homes and low-rise buildings. For infrastructure and road projects, Solido is the ideal solution. The lineup also features specialized building solutions like Optimo, the sustainable cement for high-rise building projects, and WallRight, a high-quality masonry cement. Lastly, Holcim introduces its new skim coat and tile adhesive product lines, TectorPlast and TectorCeram.

Albert Leoveras chito miranda holcim philippines parokya ni edgar Ramakrishna Maganti
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Team Orange
Team Orange

TEAM ORANGE is Orange Magazine TV's select contributors. It also contains Press Releases. Please follow @OrangeMagTV on Twitter for other updates.

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