Jollibee Group Supports LLDA’s Waste Recovery Campaign

The Jollibee Group continues to strengthen its commitment to environmental stewardship by supporting sustainable projects such as the “Abot-Kamay Para sa Laguna de Bay: Mission in Action–Solid Waste Recovery” of the Laguna Lake Development Authority (LLDA).

The LLDA conducted the solid waste recovery activity in Barangay Sucat, Muntinlupa City last April 30, 2024, in celebration of Earth Day 2024. With the theme, “Planet vs. Plastics,” this year’s Earth Day urged for global awareness and efforts to reduce plastic production by 60 percent. The LLDA has been consistently supporting such environmental initiatives and has been focused on mitigating the adverse effects of plastic waste on Laguna de Bay and its surrounding ecosystems.

“The Abot-Kamay campaign not only exemplifies a localized response to a global crisis but also serves as a beacon of hope, illuminating the path towards a cleaner and healthier Laguna de Bay for future generations,” said LLDA Acting General Manager Atty. Senando Santiago.

The Jollibee Group sent employee-volunteers from select stores of Jollibee, Chowking, Greenwich, and Burger King to participate in the said waste recovery activity. In addition, the Company also provided meals to all 200 volunteers from different organizations.

Pepot Miñana Jr., Jollibee Group Chief Sustainability and Public Affairs Officer, underscored the importance of the Company’s active participation in these initiatives as a manifestation of its global sustainability agenda called Joy for Tomorrow: “As stewards of our environment, we recognize that our commitment to sustainability extends beyond the confines of our facilities, and requires collective action from all stakeholders. Participating in lake clean-up drives is a tangible expression of our dedication to preserving natural resources and safeguarding the communities we serve. This collaboration with local organizations and the government amplifies our impact and cultivates a shared sense of responsibility for our planet.”

Employee volunteers for the planet

Fostering a behavior of shared responsibility for the environment is an essential part of Jollibee Group’s commitment to environmental sustainability.

Since 2023, the Jollibee Group, through its corporate development arm the Jollibee Group Foundation, Inc., has implemented a mangrove reforestation program with a string of tree-planting activities held in several coastal provinces.

Over 200 employee-volunteers from the Company’s operations, manufacturing, and logistics divisions, including the brands Jollibee, Greenwich, and Red Ribbon, planted 2,250 mangrove propagules along the coastlines of Alaminos, Pangasinan and Carmen, Cebu; and 1,700 mangrove seedlings in Lemery, Batangas.

On May 9, 2024, more than 1,400 mangrove propagules were planted by Jollibee Group employees and local implementing partners of the JGF at the Bued Mangrove Ecopark in Alaminos, Pangasinan.

Moving forward, the Jollibee Group will continue to extend employee volunteerism to support various environmental protection and preservation programs and initiatives.

“We hope that through employee volunteerism and engagement, we can inspire more partners and customers worldwide to embrace environmental stewardship and create changes that will positively impact the people and the planet,” Miñana added.