OPPO today issued a last call for entries to the OPPO imagine IF Photography Awards 2024. Since the competition was launched on January 17, over one million submissions have been received from 73 countries and regions, each showcasing a vibrant tapestry of cultures and traditions from around the world. As the global submission deadline approaches on July 28, OPPO is calling on photography enthusiasts to seize the final opportunity to capture spectacular moments through the lens of their cameras and collectively demonstrate the power of mobile imaging.
imagine IF Campaigns Gather Inspiring Work from around the World
Since inaugurating the competition at the start of the year, OPPO has initiated a series of themed activities aimed at encouraging its global user base to use the power of images to expand their imaginative boundaries. From May to July, coinciding with Mother’s Day and the beginning of the summer season, the ‘Road to Paris’ campaign invited users to portray the grace of mothers and capture the excitement of sport through the photographic lens for the chance to win a spot at Paris Photo 2024. The ‘In Sync with the World’ campaign meanwhile sought images that portrayed exploration around the world. Across both campaigns, the wide breadth of entries received showcased strong and emotive works that help to foster exchange and understanding between different cultures.
Celebrating Culture in All Its Diversity
Many of the entries submitted so far this year have seen participants from around the world showcase the unique landscapes and traditions of their home countries through stunning photographs. From the lively coastal life of Rio de Janeiro to the profound natural wonders of the Amazon rainforest, each image offers a portal into a new world for audiences to step into.
Alongside the main OPPO imagine IF Photography Awards, OPPO has also collaborated with Discovery Channel to showcase the diversity and allure of world cultures through the ‘Culture in a Shot’ program. Kicking-off in June in northern Thailand, the program has so far seen OPPO capture traditional crafts and musical instruments in a series of captivating images that bring the region’s rich and colorful cultural heritage to global audiences while advocating for deeper cross-cultural exchange.
Share Your Imagination for the Chance to Win Incredible Prizes
Entries for the OPPO imagine IF Photography Awards 2024 remain open until 24:00 (UTC+8) on July 28. Submission to this year’s competition will be judged by a prestigious global judging panel that includes the likes of contemporary photography icon Steve McCurry, together with National Geographic Photographer Michael Yamashita, Hasselblad Master Tina Signesdottir Hult, Magnum Photos member Alec Soth, and OPPO Senior Vice President and Chief Product Officer Pete Lau. A series of exciting awards are on offer to all participants, including individual prizes of up to USD24,000 and the chance to have their work exhibited at Paris Photo 2024.
More than just a photography competition, the OPPO imagine IF Photography Awards is a platform for cultural exchange and creative inspiration. All photography enthusiasts are invited to take part and share moving moments that ignite inspiration and imagination through the global platform.