As the world becomes increasingly digital, customers are constantly sourcing information online. LG Philippines is actively rolling out “Ask LG,” a new Voice of Customer (VOC) online content initiative designed to bring the brand closer to its customers. This innovative series gathers customer inquiries and concerns from LG’s online and customer service channels and transforms them into short, informative videos. The goal is to provide customers with easy-to-follow solutions to common appliance concerns, available right at their fingertips.
A Data-Driven Approach to Customer Service
The content for “Ask LG” is carefully curated based on the questions and concerns gathered through various social media channels, the LG Customer Service Information Center, Facebook communities, and in-store customer queries. This approach ensures that the videos address the most relevant and common concerns, making “Ask LG” a valuable resource for LG customers. Since its launch, “Ask LG” has garnered significant attention, with over 100 videos, accumulating 26.3 million views and 119k followers.
Empowering Modern Customers with Accessible, On-Demand Content
“Ask LG” is designed to meet the needs of the modern, tech-savvy customer who frequently turns to online platforms for information. “Ask LG” makes customer service more accessible, responsive, and engaging—one video at a time. These concise videos empower customers to resolve simple appliance issues independently, reflecting LG’s dedication to customer empowerment. By offering quick access to troubleshooting guides and product information through social media platforms like Facebook, Instagram, TikTok, and YouTube. “Ask LG” raises awareness and invites customer engagement, highlighting the unique VOC content and providing a reliable channel for addressing appliance concerns. By providing these resources, LG is not just solving problems—it’s building a community of informed and empowered customers.
Why “Ask LG”?
By directly addressing online questions, “Ask LG” strengthens LG’s connection with customers, ensuring their needs are met efficiently. To get started with “Ask LG,” take a look at these informative videos that cover a variety of LG products you can explore:
Learn about the different types of nozzles and how to use them efficiently:
No ice producing in your ref? Here’s a quick fix:
Discover essential tips to extend the lifespan of your OLED TV:
Find out where to get your air conditioner serviced by certified technicians:
Get inspired with easy and healthy microwave meal prep ideas for the school season:
Tips on how to care for your washing machine during the rainy season:
Learn how to prevent clothes from shrinking when using your dryer:
Maximize the use of the dehumidifying feature in your LG Styler:
Ensure your air purifier is working at its best to keep your home air clean:
LG Philippines invites all customers to follow @lgphilippines on Facebook, Instagram, TikTok, and YouTube to stay updated on the latest “Ask LG” content and to join the conversation by submitting their own questions and concerns.