Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, reaffirmed its position as a driver of local business growth with the resounding success of its 12.12 Mega Pamasko Sale. The much-awaited event delivered unparalleled results, enabling sellers, affiliates, and content creators to connect with a growing online shopper base.
Within the first two minutes of 12.12, Shopee sold a whopping 12M items across Southeast Asia, Taiwan, and Brazil. In the Philippines, Shopee remains the go-to online destination, with millions of users buying from local brands and MSMEs for all their holiday needs during the 12.12 Mega Pamasko Sale.
“Shopee’s 12.12 Mega Pamasko Sale continues to be highly popular among Filipino consumers as we record a four-fold increase in orders on our platform,” said Vincent Lee, Head of Shopee Philippines. “We also delivered remarkable results to our local sellers who saw a five-fold increase in sales during the campaign. These reinforce Shopee’s commitment to empowering Filipino entrepreneurs and helping them capture long-term growth opportunities in the digital economy.”
The Boom of Interactive E-Commerce
Shopee Video and Shopee Live continue to gain popularity among users, providing businesses with more ways of engaging with buyers.
Shopee Video is the platform’s newest content feature, allowing sellers and creators to post engaging short videos showcasing products to drive sales. During the 12.12 Mega Pamasko Sale, there was an impressive 14x increase in checkouts via Shopee Video, highlighting the effectiveness of video content in captivating buyers and boosting conversions.
Shopee Live, a well-loved feature among Filipino shoppers, also saw a strong 6x increase in checkouts during the 12.12 Mega Pamasko Sale. There was also a 3x spike in viewership during the campaign, highlighting the importance of real-time interactions in online shopping today.
A Thriving Ecosystem
The success of Shopee’s 12.12 Mega Pamasko Sale is fueled by a thriving ecosystem of brands, MSMEs, and content creators. The platform’s growing Shopee Affiliate Program empowers individuals to earn while promoting their favorite brands and sellers on Shopee. This year, there was a fourfold increase in orders attributed to affiliates, showcasing their growing impact in driving sales.
“We remain focused on enhancing our content ecosystem and making shopping on Shopee more engaging and entertaining for Filipinos,” emphasized Lee. “Through features and initiatives like Shopee Video, Shopee Live, and the Shopee Affiliate Program, we look to deliver more satisfying online shopping experiences to our users while enabling greater success for local brands and MSMEs on our platform.”