M&M’S® raises the bar of its year-long “Fun for All” campaign, reinforcing the brand’s commitment to making everyone feel like they belong. Building on its 80-year legacy of creating moments of connection through the power of fun, M&M’S® remains dedicated to bringing people together.
The M&M’S® “Fun for All” campaign which launched in January this year, has been actively engaging consumers across seven markets in Asia through a series of activities across its online and offline channels, ensuring that everyone can partake in the fun it brings, keeping it inclusive for all.
M&M’S also introduces Purple in the Philippines – a new addition to the M&M’S crew, showcasing diversity and inclusion. Purple’s vulnerable, imperfect yet lovable self. Her role is to inspire connection among her friends and crew, as a true instigator of fun.
This holiday season, M&M’S® brings festive cheer to the Philippines with a vibrant on-ground activation from November 8 to 10 at the SM North EDSA Annex Atrium (Cyberzone). Fans of M&M’S® can expect an interactive experience designed to celebrate the brand’s vision of promoting a fun-filled atmosphere this Christmas season.
Designed to engage Filipinos in an interactive environment, the brand is set to inspire fun with a series of activities that can challenge their strength, outwit their opponents, and create lasting memories together with friends or families! Some exciting games in store are “Candy Flip”, designed for thrill seekers who wish to engage in a ‘friendly duel’ with their friends or families in a one-on-one or two-by-two player team. Winners stand to redeem prize vouchers worth up to PHP 166,500 from top brands such as GCash, Grab, Starbucks, Uniqlo, The Moment Group, Sodexo, and more .
And that’s not all – those who complete all three mini-games in the free-to-play zone by M&M’S® will get to enjoy a delicious limited edition M&M’S sorbetes treat or chocolate from M&M’S® while stocks last !
Visit M&M’S® on Facebook for the latest updates on the exclusive on-ground experience. Fans can also shop on Mars Philippines’ official Lazada or Shopee store to discover and share moments of everyday happiness with loved ones!