Mang Inasal, the Philippines’ Grill Expert, demonstrated its marketing prowess by taking home numerous awards at the Marketing Excellence Awards 2024, held at Shangri-La the Fort, Manila.
The brand earned a total of six awards – one Gold, two Silver, and three Bronze.
“Our customers are the true heart of Mang Inasal,” said Mang Inasal president Mike V. Castro. “Every product we serve, every campaign we launch, and every moment of Unli-Saya we create is inspired by their love for our Ihaw-Sarap meals. These recognitions are dedicated to them, our loyal patrons, who fuel our passion and creativity.”
Mang Inasal’s awards included Gold for #MangInasalAt20: The 20th Anniversary Digital and PR Campaign (Excellence in Anniversary Marketing); Silver for Mang Inasal Creators’ Circle (Excellence in Influencer/KOLs Marketing) and National Halo-Halo Blowout (Excellence in Customer Engagement); and Bronze for MAS Juicy Campaign (Excellence in Integrated Marketing).
Mang Inasal Marketing Head Allan C. Tan and the Mang Inasal Marketing Team were awarded with Bronze in the Marketing Leader of the Year and Marketing Team of the Year categories, respectively.
Mang Inasal emerged as a finalist in 11 categories at the 4th Marketing Excellence Awards, organized by Marketing-Interactive and judged by top marketers from across the country.