Mang Inasal has been inducted into the prestigious Hall of Fame at the recent Franchise Excellence Awards (FEA), after winning the Best Marketing Campaign Award in the Large-Scale Food Business category.
The FEA’s Best Marketing Campaign Award honors franchise companies that have executed successful and high-impact marketing programs that significantly contribute to the company’s growth while advancing the franchising industry as a whole. This marks Mang Inasal’s second Hall of Fame recognition, following its 2017 induction for the Outstanding Filipino Franchise Award.
“This Hall of Fame award is a validation of our mission to create meaningful marketing campaigns that not only engage our customers but also contribute to the growth and innovation of the franchising industry,” said Mang Inasal Marketing Head Allan C. Tan. “It encourages us to continue striving for excellence, ensuring that Mang Inasal remains a brand that deeply resonates with Filipinos everywhere.”
Mang Inasal also made waves as a finalist in the PANAta Brand Effectiveness Awards 2024, where it was nominated in three categories: Brand Team of the Year (Digital and PR Group), Brand Effectiveness for Customer Experience (#MangInasalAt20: The 20th Anniversary of Mang Inasal), and Brand Effectiveness for Best Use of Digital Marketing (Mang Inasal Nation).